Manager, Shopper Insights

2 weeks ago

Toronto, Canada Mondelēz International Full time

** Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.

**How you will contribute**

You will:

- Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
- Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
- Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
- Generate behavior changing insight and identify effective levers of engagement
- Continuously optimize business through data, tracking, learning
- Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams

**What you will bring**

A desire to drive your future and accelerate your career with experience and knowledge in:

- Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
- High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
- In-depth knowledge in analyzing and creating visualizations of large amounts of data
- Experience in presenting to retailer teams, and in negotiation planning/joint business planning
- Strong knowledge and usage of market segmentation models
- Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
- Able to partner well with marketing, sales and external agencies

**What you need to know about this position**:
The **Manager, Shopper Insights and Analytics**will be a critical partner in delivering powerful customer-centric insights and analysis to unlock growth for Mondelēz Canada. It is responsible for management and delivery of category & shopper insights and analytics projects.

This role requires a strong collaborator capable of working with cross-functional teams and manage projects with a bias for action. You will need to develop and execute learning plans for the category, customer, and channels. You should have experience in custom qualitative and quantitative research, shopper insights, Numerator and Nielsen data and have a curiosity to explore new approaches and methods.
- Use Insights and Analytics to build a strategic point of view about shopper experiences.
- Consults with sales colleagues to define the scope of strategic initiatives to proactively identify growth opportunities for our categories and brands.
- Synthesize multiple data sources and research insights that capture shopper insights, convey ideas, and provoke new growth opportunities.
- Present research insights that are actionable, compelling, and connected to the business strategy.
- Ability to connect the dots to reveal new insights and identify strategic and tactical shopper opportunities for business growth.
- Use customer, shopper, and market data sources to understand and communicate the voice of the shopper and their attitudes, behaviors, motivations, and pain points, ensuring that the authentic voice of the shopper is heard in all business initiatives.

**What extra ingredients you will bring**:
The role is expected to provide fact‐based insights and data analytics to support key business decisions internally and externally with retail customers/sales teams to drive growth.
- Diagnose category challenges and translate them into specific business questions that can be answered through primary research and analytics.
- Proactively identify key business opportunities and lead projects from concept to completion.
- Identify shopper knowledge gaps, both foundational and customer specific.
- Use deep dive analytics, 3rd party tools, and category/shopper insights to assist in the development of customer stories.
- Provide proactive inputs on sales performance, shopper behavior and retailer trends, to influence key decisions.
- Deploys insights plan and manage projects from start to finish including setting objectives, identifying data sources, determining appropriate research methodologies, bidding out the project to research suppliers, managing the project, and analyzing and delivering the results to key stakeholders.

**Job specific requirements**:

- Bachelor’s Degree
- 5+ years

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