Shopper Marketing Manager

2 weeks ago

Toronto, Canada Unilever Full time

**Who You Are and What You'll Do**

The Shopper Marketing Manager owns and is accountable for the Nutrition Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of customer-specific shopper marketing programs that achieve brand business objectives for their assigned customers. Responsible for all aspects of the commerce marketing program life cycle, including gaining cross-functional alignment and managing agency resources. Develop a comprehensive understanding of Unilever Nutrition Brand(s) strategies and their assigned retailers to ensure commerce marketing solutions are aligned to both organizations.

**Program Execution and Customer Relationship Management**
- Leads the end-to-end Nutrition Shopper marketing function, from the Business Unit strategy development to customer specific in-store activations, working directly with the Sales team to ensure alignment of plan to Customer Strategies and Brand priorities.
- Executes shopper marketing programs for Retailer accounts, ensuring a holistic marketing plan for the best ROI.
- Responsible for retailers and agency partners relationship management to implement the Nutrition Shopper Marketing strategy in-store with success
- Leads relationships with sales teams, presenting and gaining mutual alignment with them on marketing strategies and programs.
- Lead customer meetings with the sales team when necessary to provide shopper expertise.
- Manages agency partners in briefing and planning to execute programs.
- Ensures all scale initiatives are aligned to broader brand and demand space strategies.
- Is the “go to” Shopper Marketing expert for their accounts.
- Conducts regular post-analysis on key shopper marketing programs to ensure the best ROI in future executions.
- Shares best practices with cross-functional teams to execute stronger shopper programs going forward.
- Present updates and results as they relate to owned programs within various company meetings.
- Responsible for budget and fiscal planning for specific accounts.
- Manages relationships among cross-functional teams while ensuring they are delivering on project timelines. Includes working directly with cross-functional teams - Sales, Brand, agency teams, vendor partners, regulatory, and legal.

**Planning and Financial Management**
- Leads the Shopper Marketing planning process by utilizing objectives, strategies and available insights/data to build annual shopper marketing plans for assigned customers.
- Collaborates with Brand, Sales, & CS&P teams to ensure Shopper Marketing programs are aligned with strategy and business objectives related to net sales and gross margin.
- Leverages shopper insights and collaborates with Customer Insights to ensure programs are insight-driven and aligned to category growth strategies.
- Manages the shopper marketing budget for assigned brands.
- Assists in the development of the Shopper Marketing three-year strategic plan for assigned brands and customers.
- Assists in developing shopper insights knowledge base and capabilities for assigned customers.

**What You'll Need to Succeed**
- University Degree, major in marketing preferred (MBA is a strong plus) with 5 years experience in brand marketing and/or shopper and/or digital marketing. CPG experience is required, ideally in the food industry.
- Good ACNielsen Market Track skills.
- Proven track record of developing and leading strong shopper marketing plans with analytic capabilities with the ability to easily utilize data to support shopper marketing strategy and decisions
- Strong competency & in-depth understanding of the customer landscape
- Strong knowledge and understanding of consumer/Customer data, research & project tracking.
- Successful prior experience in developing and executing shopper marketing programs, managing agencies, and managing budgets.
- Successful management and prioritization of multiple projects & initiatives of varying complexity.
- Strong communication and interpersonal skills to function effectively as a leader and work collaboratively in a team environment.
- Ability to communicate and influence at various levels of organization.
- Experience managing and leading within a matrix organization.
- Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a c

  • Shopper Marketing Manager

    2 weeks ago

    Toronto, Canada Molson Coors Full time

    **Date**:Mar 27, 2024**Location**:Toronto, ON, CA**Requisition ID**:30426**A Career in Beer** **and Beyond**: - Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond...

  • Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Full time

    Date:Mar 27, 2024Location:Toronto, ON, CARequisition ID:30426A Career in Beer and Beyond:Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.We are Talent...

  • Shopper Marketing Manager – Nutrition

    6 days ago

    Old Toronto, Canada Itvjob Full time

    The Shopper Marketing Manager owns and is accountable for the Nutrition Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of customer-specific shopper marketing...

  • Shopper Marketing Manager – Nutrition

    3 days ago

    Old Toronto, Canada Itvjob Full time

    The Shopper Marketing Manager owns and is accountable for the Nutrition Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of customer-specific shopper marketing...

  • Shopper Marketing Manager

    1 week ago

    Toronto, Canada Mondelēz International Full time

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS)...

  • Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Danone Full time

    About the jobAs part of this position, you will be accountable for:Mission:_Leverage shopper insights to accelerate sales and create value to our retail partners by offering activations to increase shopper conversion at the point of sale and in the pre-shop planning stage.Lead financially sustainable projects with respective clients in all key stages:...

  • Associate Shopper Marketing Manager

    2 months ago

    Toronto, Canada Unilever Full time

    **Background & Purpose of the Role** The Associate Shopper Marketing Manager is accountable for the Beauty & Wellbeing Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and...

  • Associate Shopper Marketing Manager

    2 days ago

    Toronto, Canada Unilever Full time

    **Background & Purpose of the Role** The Associate Shopper Marketing Manager is accountable for the Beauty & Wellbeing Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and...

  • Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Mondelēz International Full time

    Job Description:Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS) activation...

  • Assistant Shopper Marketing Manager

    4 weeks ago

    Toronto, Ontario, Canada Molson Coors Beverage Company Full time

    Assistant Shopper Marketing Manager (16mth Contract)Date: May 22, 2024Location:Toronto, ON, CARequisition ID: 31148This is a 16mth Contract*A Career in Beer and Beyond: *Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to...

  • Assistant Shopper Marketing Manager

    2 weeks ago

    Toronto, Canada Molson Coors Full time

    **Date**:May 22, 2024**Location**:Toronto, ON, CA**Requisition ID**:31149**A Career in Beer and Beyond**: - Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the...

  • Assistant Shopper Marketing Manager

    1 month ago

    Toronto, Canada Molson Coors Beverage Company Full time

    Assistant Shopper Marketing Manager Date: May 22, 2024 Location: Toronto, ON, CA Requisition ID: 31149 *A Career in Beer and Beyond: * Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and...

  • Assistant Shopper Marketing Manager

    4 weeks ago

    Toronto, Ontario, Canada Molson Coors Beverage Company Full time

    Assistant Shopper Marketing ManagerDate: May 22, 2024Location:Toronto, ON, CARequisition ID: 31149*A Career in Beer and Beyond: *Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that...

  • Assistant Shopper Marketing Manager

    1 month ago

    Toronto, Ontario, Canada Molson Coors Beverage Company Full time

    Assistant Shopper Marketing ManagerDate: May 22, 2024Location:Toronto, ON, CARequisition ID: 31149*A Career in Beer and Beyond: *Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that...

  • Assistant Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Beverage Company Full time

    Assistant Shopper Marketing ManagerDate: May 22, 2024Location:Toronto, ON, CARequisition ID: 31149*A Career in Beer and Beyond: *Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that...

  • Assistant Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Beverage Company Full time

    Requisition ID: 31148This is a 16-month ContractA Career in Beer and Beyond:Our mission at Molson Coors Beverage Company is to craft beverages that bring individuals together to commemorate all of life's occasions. With over 350 years of experience brewing iconic brands, we are now thrilled to present a contemporary portfolio that extends beyond the...

  • Assistant Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Full time

    Date:May 22, 2024Location:Toronto, ON, CARequisition ID:31148This is a 16mth ContractA Career in Beer and Beyond:Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the...

  • Assistant Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Full time

    Requisition ID: 31149 A Career in Beer and Beyond: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle. We are Talent Brewers with our culture rooted in...

  • Manager Shopper Marketing Food Basics

    1 week ago

    Toronto, Canada Metro Inc. Full time

    **Position Title**: ***Manager Shopper Marketing Food Basics **Requisition ID**: 34003 **Career Group (ADSP)**: ***Administrative **Division**:Qc - Marketing Metro (80069072) **Department**: ***Marketing and e-Commerce **Work Location**:METRO ON - 5559 DUNDAS STREET W (#A-DUND) **Province**:Canada : Ontario **Position Type**:Permanent **Joining our...

  • Assistant Shopper Marketing Manager

    1 month ago

    Toronto, Canada Molson Coors Brewing Company Full time

    Requisition ID: 31149 A Career in Beer and Beyond: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle. We are Talent Brewers with our culture rooted...