Marketing Director

2 months ago

Cambridge, Canada Cowan Insurance Group Full time

At Cowan, we are passionate professionals who are dedicated to doing what’s right for our clients. Reporting directly to the CEO the **Marketing Director **plays a key role in driving our business success.

**What you will do**:
The **Marketing Director** is responsible for creating and planning the annual marketing strategy for the company’s products and services, ensuring alignment with the organization’s growth objectives. This role works closely with the direct sales teams to support sales strategies through comprehensive marketing plans.

**Key responsibilities**:

- ** Develop Marketing strategies**: Design and implement annual comprehensive marketing strategies which will include calendar of campaigns, events and brand strategies to support organization’s growth; that focuses on revenue, lead generation and new client acquisition.
- ** Team Leadership**: Overseeing the marketing department, provides guidance, mentorship, sets performance goals and uses KPIs to measure performance. Conducts regular team meetings and fosters a collaborative environment.
- ** Campaign management**: Planning and executing campaigns for product and or services promotion.
- ** Collaboration with stakeholders**: Works closely with the sales teams to align sales and marketing strategies and tactics
- ** Market Research**: Build product knowledge of the market and the competitors and identify opportunities for growth as well as monitor competitors and devise strategies to gain market share.
- ** Performance Analysis**: Evaluate marketing campaigns effectiveness with tools, materials, and analytics to assess performance
- ** Budget Management**: Setting and controlling the marketing budget allocating resources among projects.
- ** Brand Strategy**: Maintain brand standards and ensure compliance across all marketing and communication channels.

**What you will bring**:

- Bachelor’s degree in business management, marketing, advertising or relevant field experience
- 10 years experience in marketing, with a proven track record in marketing management roles. Experience in branding, sales and managing marketing campaigns is crucial.
- A proven track record of aligning marketing support to a direct B2B sales team
- Ability to lead, manage and engage a team.
- Strategic thinking, developing and implementing marketing strategies.
- Analytic Skills, ability to analyze market trends, data and competition to make informed decisions.
- Excellent verbal and written communication skills.
- Experience with budget managing and achieving business objectives.
- Ability to build a network with industry professionals as well as collaborate internally to build strong relationships across the business.
- Knowledge of MS apps, including Word, Excel and Outlook are required.
- Sales experience is preferred
- Values matter to you. You will bring your real self to work, and you live our values
- Respect, Integrity, Client-Focus, Collaboration and Accountability.

**Who we are**:
Proudly independent and Canadian-owned, Cowan Insurance Group has been a true market leader in the insurance industry since 1927. With an extensive range of product offerings and integrated commercial and personal insurance, group benefits, and wealth management solutions, we provide our clients with outstanding customized, comprehensive insurance and risk management professional advice and placement.

Recognized as one of Canada's Most Admired Cultures and a Canada's Best Managed Companies Platinum Club Member, Cowan Insurance Group's award-winning client-centric approach emphasizes innovation, excellence, and collaboration. Join our team as we prepare for our centennial celebration in 2027

**What sets us apart?**

**Be in good company**

Integrity matters. It drives our award-winning workplace culture and fuels our collective desire to help our clients, employees, and communities thrive.

**Challenge your thinking**

You're valued for your passion, drive and creativity. The pace is fast but the work is meaningful, interesting, and complex, just the way you like it.

**Grow together**

We believe in your potential. If you’re looking to develop your expertise with learning opportunities and mentoring, we’ll make that happen.

**Benefits and perks**
- Competitive salary
- Participate in our comprehensive benefits plan on day one — no waiting period
- Company-matched Retirement Savings Plan
- Company-paid training and development courses
- Community involvement
- Hybrid work environment

**Are you interested?**

**Please Apply**

While we appreciate the interest of all applicants, we will contact only those selected for interviews. If you are an applicant with disabilities and require accommodations, please let us know at the time of our contact so that we may arrange for their provision.

LI-Hybrid

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