Aesthetic Marketing Associate

3 days ago

Cambridge, Canada Clarion Medical Technologies Inc. Full time

The Marketing Associate supports Clarion Medical Technologies’ vision by managing marketing initiatives for the existing product portfolio as well as launching and integrating new products and product line extensions. This position works closely with the AES Marketing Manager/Director and Sales Director to develop and implement strategies to support B2B sales for our products as well as B2C sales for our customers through development of practice management strategies, initiatives and collateral. The MA liaises with suppliers to adopt products into the portfolio; and works closely with the Marketing Manager/Director and Division Sales Director to gain insight into the business and clinical aspects of the assigned market to develop strategic marketing programs that support the financial objectives of the company.

**The successful applicant will**:

- Issue performance reporting on specified product lines related to sales promos
- Work with Marketing Manager and Sales Director for sku level forecasting for all consumables
- Management of contact lists for markets appropriate to the portfolio; liaise with other Marketing Managers on similar target markets; ensure completeness of lists in corporate contact management system
- Conduct ongoing customer, market and competitive analysis; communicate with and gather market intelligence from Sales team and Sales Managers/Directors to develop reports and comparison matrices
- Participate in field visits and events with reps (approx. 4 year)
- Work with Marketing Manager/Director and Sales Director to develop quarterly and annual Marketing Plan
- Work with the Marketing Manager/Director and Event Coordinator to help execute the Event Plan, coordination of conferences, workshops.
- Manage communication and marketing projects based on mutually agreed upon timelines; provide Executive Summaries, analysis and ROI for all projects
- Work with graphic designers, external vendors, Customer Service to develop and execute campaigns and sales programs
- Manage collateral and marketing items necessary to support the product
- Develop and maintain all collateral for the portfolio, both adapted from suppliers and new items as needed for the Canadian market, based on mutually agreed upon timelines
- Manage product collateral portfolio, through SharePoint and customer portal
- Develop expert knowledge of products in the assigned portfolio, serve as information resource to sales and internal teams
- Liaise with suppliers to gather marketing collateral; monitor supplier portals for product and sales tools
- Coordinate product launch process; assist with go-to-market plan for new products
- Post-secondary degree/diploma in Marketing
- Minimum of 3 years’ experience in Marketing
- High proficiency with MS Suite(Excel, Word, PowerPoint and Outlook); Adobe experience
- Ability to operate under the pressure of tight deadlines
- Self-starter, highly motivated, ability to work in a fast-pace environment that is continually changing
- Effective project management skills with excellent prioritization and time management skills
- Ability to be proactive with a sense of urgency
- Excellent communication skills, verbal and written
- Strong decision-making and judgment skills
- Exceptional interpersonal skills - ability to build excellent working relationships with internal and external customers
- Good team player
- Bilingual would be an asset but not a requirement

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