Marketing Manager
2 days ago
The Marketing Manager researches, develops, implements and analyses marketing strategies and budgets to support B2B sales for consumable product lines. As well as, B2C practice management strategies, initiatives and collateral. The MM liaises with suppliers to adopt & launch products into the portfolio following the Clarion Launch process; and works closely with the AES Marketing Director, Division Sales Directors, and Regulatory Director to gather insights into the business and clinical aspects of the assigned market to develop strategic marketing programs that support the financial objectives of not only the AES division, but Clarion as a company.
The Marketing Manager oversees Clarion Medical’s consumable marketing staff. They ensure the team is effectively promoting the consumable product lines and targeting the correct and appropriate audience in their campaigns. They keep their teams motivated and encourage creativity and innovation.
**The successful applicant will**:
- Issue performance reporting on specified product lines including purchasing trends, campaign results, and relevant promos
- Provide sku level forecasting for all consumables
- Conduct ongoing customer, market and competitive analysis and research
- Management consumable marketing team including conducting quarterly reviews and setting KPI’s
- Work with Marketing Director and Sales Director to develop quarterly and annual Marketing Plans, including development of communication initiatives, sales, marketing and technical programs
- Manage marketing projects based on approved marketing plan and budget; provide analysis and ROI for all projects at quarterly business reviews
- Work with graphic designers, external vendors, Customer Service to develop and execute campaigns
- Develop expert knowledge of products in the assigned portfolio, serve as information resource to sales and internal teams
- Develop and maintain all collateral for the portfolio, both adapted from suppliers and new items as needed for the Canadian market, based on mutually agreed upon timelines
- Conduct quarterly reviews and set KPI’s for consumable marketing team
- Post-secondary degree/diploma in Marketing
- Minimum of 5 years’ experience in Marketing
- Experience in the health & beauty industry preferred
- Experience with medical aesthetics lasers preferred
- Excellent communication skills, verbal and written
- Exceptional copywriting skills with respect to marketing collateral (brochures, website etc.)
- Advanced spreadsheet and numerical analysis skills; business cases, forecasting
- Effective project management skills
- Excellent prioritization and time management skills
- Ability to be proactive with a sense of urgency
- Self-starter, highly motivated, excellent initiative and ability to work in a fast-paced environment that is continually changing
- Sound understanding of marketing principles & consumer strategies
- Good team player - work collaboratively and effectively as a team member
- Strong decision-making and judgement skills
- Exceptional interpersonal skills - ability to build excellent working relationships with internal and external stakeholders
- Group facilitation skills
- Bilingual would be an asset but not a requirement
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