Marketing Strategy Leader for Automotive Brands

5 days ago

Cambridge, Ontario, Canada Isarta Full time
About The 401 Group of Companies

The Group's portfolio encompasses a diverse range of automotive and recreational brands, offering numerous career opportunities in marketing.

Salary Range: $100k - $120k per yearJob Description:

This is a full-time on-site role for a Senior Marketing Manager at The 401 Group of Companies in Cambridge, ON, reporting to the Director of Marketing. As a key member of the team, you will be responsible for developing and implementing marketing strategies, overseeing promotional activities, improving campaigns run by other marketing team members, analyzing market trends, and collaborating with cross-functional teams to enhance lead generation and sales efforts.

This role will work across multiple brands under the group umbrella, including but not limited to 20 Franchise Dealerships, 401 Auto Financing, CampMart, Yamaha, The Blackshop, and Marriott Bonvoy. You will lead multiple team members in executing current campaigns while identifying areas for improvement and reporting results to various Executives.

Your goal as this individual is to lead members of the marketing team while being capable of stepping in to assist with various activities, including but not limited to design asset creation, ad management, social media content ideation and editing, reporting on website performance, and the development and ongoing management of various remarketing campaigns.

Required Skills and Qualifications:
  • 7+ years in Marketing
  • Post-secondary diploma or degree in Marketing, Business, or a related field
  • Marketing Strategy Development, Campaign Management, and Market Analysis skills
  • Digital Marketing, Social Media Management, and Email Marketing skills
  • Branding, Advertising, and Public Relations expertise
  • A strong understanding of GA4 is a must
  • Experience in Social Media Content Creation and Ad Campaign Creation
  • Experience running email marketing campaigns
  • A core understanding of Google, Meta, Pinterest, and Microsoft Ads
  • Strong analytical, organizational, and project management skills
  • Excellent verbal and written communication skills
  • Experience leading and managing a team with a track record of increased performance and results
  • Experience in the automotive industry is a bonus
Benefits:
  • The 401 Group of Companies is privately owned and 100% Canadian
  • 20+ state-of-the-art facilities including a 'Google-like' call center and an 80,000 sq ft. centralized service 'Hub'
  • A high-energy, fast-paced, and fun work environment with various initiatives and rewards
  • Individual and team-oriented coaching, mentoring, and training
  • Opportunities for career path planning, growth, and advancement from within
  • Health & wellness benefit enrollment opportunities
  • Employee referral bonus opportunities
  • Employee pricing on parts, service, and at the Blackshop Restaurant and Wine Bar
  • A corporate swag e-site for employees exclusively
  • Perkopolis enrollment
  • On-site parking
Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier-free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process.

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