Marketing Manager

1 month ago

Cambridge, Canada Eclipse Automation Full time

**Job Title**: Marketing Manager
**Location**: Cambridge, ON | On-site

**Job Type**: Full-time

**Benefits**: RRSP, health/dental/vision package, reimbursement for tuition and professional dues, paid vacation, personal days, and sick days
**Get to Know Us**:
Eclipse Automation, part of Accenture, delivers cutting-edge custom automated manufacturing solutions across multiple industries. We combine advanced automation expertise with Accenture’s digital transformation capabilities to create smart, efficient, and sustainable manufacturing systems. Our global network includes facilities in Canada, the United States, Germany, Hungary, Switzerland, and Malaysia, ensuring regional expertise and global strength.
**The Position**:
The Marketing Manager is responsible for the strategic oversight and execution of marketing initiatives, ensuring alignment with its long-term goals and brand identity. The Incumbent will ensure that marketing efforts are cohesive across all channels and resonate with customers, leading to increased brand awareness and revenue. The Marketing Manager will adapt marketing strategies to market trends and behaviors, making informed decisions that contribute to success while delivering the Eclipse Vision and the Eclipse Entrepreneurial Culture.
**What You’ll Be Doing**:

- Develop and implement comprehensive marketing strategies to create awareness
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- In collaboration with the Director, build, plan execute brand and industry campaigns
- Monitor progress, goals and KPIs using reports and dashboards
- Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands
- Define marketing materials and programs and manage their production and distribution
- Conduct market research to identify challenges and opportunities for growth
- Manage Marketing budget and report spend
- Understand the overall business and marketing strategy and create a marketing plan for specific industries
- Work collaboratively with a variety of stakeholders across sales and the central marketing team to ensure there is buy in to future marketing campaigns and resources are maximised
- Create collateral and content to help the sales team convert more prospects
- In collaboration with Sr Communications and Content Manager create a variety of content - thought leadership, blogs, whitepapers, webinars and video.
- Ensure content is optimised for SEO, and our presence is expanded across our social - LinkedIn & Twitter.
- Analyse and report on traffic, MQLs, conversions, attribution and pipeline growth.
- Provide coaching and mentorship for direct reports to develop new skills and look for growth opportunities
- Meet individually, on a regular cadence with each direct report to discuss career goals, current roadblocks, project success and lessons learned

**What We’re Looking For**:

- Bachelor’s Degree in Marketing, Communications, Public Relations, Design or equivalent
- 10+ years of experience in a branding, communications, public relations, or journalism-driven role either at a brand, startup, or agency
- Fundamental understanding of the media landscape (traditional, social)
- Excellent interviewing, written and verbal communication skills
- Experience working in public relations and communications at a senior level
- Proven experience defining and implementing PR strategies and measuring impact of programs

**What We Offer**:

- Reimbursement for tuition and professional dues
- An on-site fitness facility
- Three weeks of vacation and five paid personal days (to start)
- RRSP matching program
- Free snack program

**Why Join Us**:
Here at Eclipse Automation, creation and innovation are at our core, and our culture reflects that. Fast-paced and continuously fostering growth, we encourage the entrepreneurial spirit that our teams embody, and leverage each of their strengths to do better for our people, our clients, and our communities.
Our teams are made up of innovators, thinkers, and doers, with the know-how and expertise to exceed expectations, and the relentless spirit to create and reinvent. Our people are what enable us to live up to our name - to eclipse all others, inspiring and creating outcomes that change the world.
Eclipse Automation is committed to creating an accessible and inclusive work environment. It is our policy to recruit and select applicants solely on the basis of their qualifications. We are an equal opportunity employer that hires talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, or any other status or condition protected by applicable law.

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