Manager, Product Positioning
1 month ago
We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit
What you’ll be doing
The manager reports to the Director, Product Positioning & Support. The Manager may have a dotted line to other Directors or Senior Managers within the Product Delivery, Administration and Support team as well as within the broader product development Team based on organizational needs. The Incumbent will be a key member of the team supporting multiple product analytics, positioning content and support functions across the Institutional, Mutual Fund, ETF and Managed Solutions product platforms. Manager may also work closely with our Product Regulatory teams on filings that support the offer. The Manager will support the day-to-day management of the products, including marketing and sales support, competitor analysis.- At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview._
- How you’ll succeed-
- Product Positioning & Support - Contribute to the development of product positioning and support strategies to ensure effective and efficient support for CAM distribution, product development and other key partners in relation to CAM products. Undertake research and analysis to determine the best approach for determining the product positioning across distribution channels and client segments. Define the value proposition and key positioning points for new and existing products. Deliver Product Briefs while collaborating closely with marketing and sales.
- Product Support & Administration - Responsible for the management of the CAM Product Mailbox for all product and industry queries, this is a key central point for product information coming from our internal sales teams and CAM functional departments. Work with the key accounts leads in Retail and Institutional to support all national accounts activities for CAM products such as Quarterly reporting requirements, annual attestations, RFP’s including Marketing brochure updates etc. Provide ongoing support in the delivery of programs, products, industry related information, while ensuring that all activities are consistent with CIBC directives and those of other partner and internal areas. Responsible for the Review of Management Reports of Fund Performance/Financial Statements semi-annual review for Renaissance & CIBC. Assess competitive environment, client and IA needs, business requirements, pricing, distribution, revenue impacts, and marketing positioning Contribute to research and reporting on industry trends
- Product Analytics & Research - Provide analytics that assist in the development and implementation of annual strategic and tactical business plans for the Product Development & Management team. Provide analytics and support of our own products on a regular basis that can be used to define positioning opportunities or enhancement opportunities. Provide analytics to CIBC Asset Management Marketing and Sales teams to develop and support marketing, lead generation, sales campaigns and other initiatives, while also assisting in the development and launch of sales and prospecting tools. Contributes to team research ideas and efforts (sales aids, presentation decks, research reports, etc.)
- Cross-Functional Relationships - The role requires collaboration and interaction with multiple internal partner groups to achieve business objectives. Internal CAM & CIBC Groups will typically include, but may not necessarily be limited to CAM Sales, Wealth Management Marketing and communications Teams, Business controls.- Who you are-
- You can demonstrate experience and knowledge of investment and mutual fund products. 3-5 years of Product management/ marketing and/or research experience. Knowledge of current financial markets and an understanding of the forces that influence them. Strong verbal and written communications skills.
- You look beyond the moment. You know what you do will make a difference today and tomorrow. You look for new opportunities to define what's possible. Highly motivated individual with strong multi-tasking and time management skills. Flexible, results oriented, organized, resourceful and used to working under time constraints
- You’re a certified professional. Industry accreditations an asset (e.g. CFA, CFP, CIM)
- You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends. Proficient/strong working knowledge of Excel and Power Point.
- Values matter to you. You bring your
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