Associate Product Marketing Manager

2 weeks ago

Montréal QC, Canada GHGSat Full time

GHGSat offers greenhouse gas detection, measurement, and monitoring services to industrial and government customers around the world. The company uses its own satellites and aircraft sensors, combined with third-party data, to help industrial emitters better understand, control, and reduce their emissions.

As GHGSat continues its journey to accelerate decarbonization to achieve ambitious climate goalswe are looking for an experienced and strategic Product Marketing Manager to join our team. In this role, you will be responsible for driving the success of our products by developing and executing comprehensive go-to-market strategies. As a key member of the Product Marketing team, you will collaborate closely with product, sales, marketing, and customer success teams to define product positioning, launch new products, and drive adoption and engagement.

This position is part of a newly formed team dedicated to developing the product discipline that will drive GHGsat into its next successful phase.

**Key Responsibilities**

**Go-to-Market Strategy**:

- Develop and execute go-to-market strategies for product launches and updates, ensuring alignment with business objectives and target audience needs.
- Partner with cross-functional teams to deliver seamless product launches.

**Market Analysis and Insights**:

- Conduct market research to identify customer needs, market trends, and competitive dynamics.
- Use insights to refine product positioning and messaging.

**Product Positioning and Messaging**:

- Craft compelling product positioning and messaging that resonates with target customers and differentiates our products in the market.
- Ensure consistency across all customer touchpoints, including marketing campaigns, sales tools, and website content.

**Sales Enablement**:

- Develop and deliver sales enablement materials, including presentations, battle cards, and FAQs.
- Train the sales team on product features, benefits, and competitive positioning to ensure they can effectively engage with prospects.

**Customer Engagement and Advocacy**:

- Work closely with customer success and sale teams to gather customer insights and success stories.
- Develop customer-centric content to highlight the value of our products.

**Performance Analysis**:

- Monitor and analyze the performance of product launch, adoption, and customer feedback.
- Use data to optimize strategies and ensure continuous improvement.

**Cross-Functional Collaboration**:

- Act as a bridge between product, sales, and marketing teams to ensure alignment on goals and initiatives.
- Represent the voice of the customer in internal discussions and product development.

**Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in B2B product marketing, product management, or a related role, ideally in [specific industry, e.g., SaaS, technology, or consumer goods].
- Proven track record of successfully launching technical products in competitive markets.
- Strong analytical skills and ability to translate data into actionable strategies.
- Exceptional communication and storytelling skills, with experience in crafting compelling narratives for diverse audiences.
- Proficiency with analytics tools such as Excel, CRM systems like Salesforce, marketing automation platforms, or other relevant tools.
- Collaborative team player with strong project management skills and attention to detail.

**Preferred Qualifications**
- Experience working in software and/or data companies
- Knowledge of digital marketing strategies and content marketing.
- Familiarity with agile methodologies and product lifecycle management.

**GHGSat offers a creative and highly-motivating work environment. We offer competitive salaries, health and social benefits including flex-time and continuing development. We are committed to a diverse and inclusive workplace. GHGSat is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.

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