Vp Sales

5 months ago

Vancouver, Canada Alba Inc Full time

**About Us**

Established in 2016, ALBA is a Vancouver-based, fast-growing consulting company with services in career consulting, talent acquisition, and branding management.

‍Over the years, our famous "90 Day Offer" program has successfully provided professional career consulting services to thousands of job seekers in Canada and the US.

In 2021 we launched our talent acquisition service aiming to bring the same quality service to employers. And the overwhelmingly successful results spoke for itself. With the upcoming launch of ALBA LAB, we hope to inject a breath of fresh air to the Canadian branding & creative scene.

**Job title**:VP of Sales & Marketing

**Reporting to**:CEO/COO

**Location**: Vancouver, BC

**Salary range**:65,000-85,000

**Responsibilities**:
**Growth Strategy & Planning**:

- Develop and execute a comprehensive growth strategy aligned with the company's vision and goals to expand the company's market presence and profitability.
- Collaborate with the executive team to align growth objectives with the overall corporate vision and mission.
- Identify new market opportunities, assess market trends, and drive market penetration strategies.

**Brand & Marketing**:

- Lead the sales & marketing function in creating and implementing data-driven marketing strategies that resonate with our target audience to increase brand awareness and consumer acquisition.
- Continue to build and strengthen the brand identity of our diverse portfolio, ensuring a consistent and compelling brand presence in business domains.
- Monitor and analyze market trends, consumer behavior, and competitor activities to adjust marketing efforts accordingly.

**Corporate Communications**
- Develop a corporate communication strategy aligned to our vision, mission and values.
- Develop an internal communication plan aligned with both the Business and People strategy.
- Develop and implement PR and media plan.
- Assist CEO in personal branding.

**Consumer & Category Insights**:

- Oversee data analysis and market research efforts to gain insights into consumer preferences and category trends
- Utilize consumer insights to guide product development and marketing strategies
- Keep a pulse on the competitive landscape and adjust strategies accordingly

**Leadership & Team**:

- Lead and inspire a high-performing team, setting clear objectives and fostering professional growth
- Create a collaborative and innovative work environment that supports individual and team success
- Provide guidance and mentorship to team members to ensure they meet their performance targets

**Qualifications & Experience**:

- University degree in Marketing, Communications or Business Admin.
- 8+ years of experience in sales or marketing management role.
- B2C experience in education or consulting industry is a plus.
- History of escalating sales or marketing leadership roles.
- Determination with a “We find way” mindset.
- Demonstrated ability to lead and inspire a team.

**Job Types**: Full-time, Permanent

**Salary**: $65,000.00-$85,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Vancouver, BC V6B 1V4: reliably commute or plan to relocate before starting work (required)

**Experience**:

- sales and marketing: 8 years (preferred)

**Language**:

- Mandarin (preferred)

Work Location: In person

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