Marketing Automation Strategist

4 days ago

Calgary, Canada POD Marketing Inc. Full time

**Marketing Automation Strategist**

**Applications Due** EOD**:_January 10, 2025_**

**Target Start Date**:**_February 10, 2025_**

**Who is POD Marketing?**

POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing _and_ the industries we serve.

While we are committed to our clients, our number 1 priority has and always will be our employees. We believe this employee-obsessed approach is the biggest contributor to our company’s growth and success. In only 9 years, we’re now working with over 1,000 clients all across North America, which would not have been possible without employing a talented team of over 100 employees.

Office culture is not about having a beer fridge or a ping-pong table (but yes, we have those too), it’s about how being at work makes you feel. We asked our staff and here are some of the things they said they loved most about working at POD Marketing: They feel accepted for who they are, supported, challenged, enjoy the flexibility of being able to work from home, the open lines of communication with every member on the team including upper management, having physiological safety, and are energized by the opportunities to grow, develop and progress their careers.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

**Job Summary**

**Functions**
- Client Portfolio Management
- ActiveDEMAND/ Marketing Automation Product Management
- Client Dashboard Management & Support
- Internal Automation Support
- Department/Product Support
- Training Support

**Duties & Responsibilities**
- Manage a diverse portfolio of clients, focusing on delivering an exceptional client experience that is tailored to the specific needs of each individual, ensuring satisfaction and long-lasting relationships.
- Oversee the execution and strategy of marketing automation campaigns, acting as a liaison between multiple departments to ensure alignment with broader marketing objectives.
- Continuously assess and interpret campaign analytics, making strategic recommendations for improvements based on engagement and conversion metrics.
- Be a knowledge hub for marketing automation best practices, emerging technologies, and industry trends to enhance our strategies.
- Lead A/B testing initiatives to discover best-performing strategies and to refine current practices.
- Manage more complex data segmentation within the marketing automation platform, ensuring that targeted campaigns are highly personalized and effective.
- Verify that all marketing automation activities adhere to legal guidelines and industry standards, including but not limited to GDPR and CAN-SPAM.
- Collaborate in the development and upkeep of workflow templates and documentation, focusing on scalability and brand consistency.
- Train new team members on best practices and protocols, providing valuable insights to improve their performance.
- Support process innovation and documentation, working closely with the Senior team members to ensure optimal efficiency and effectiveness.
- Participate in small-scale product development initiatives, contributing ideas and collaborating on implementation.
- Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

**Required Experience & Skills**
- Legally able to work in Canada and located in Calgary, AB
- Bachelor’s degree in Business Administration, Marketing, or related field
- 2+ years of applicable and direct experience in marketing automation
- 2+ years in customer service, hospitality, or client relationship management
- Strong strategic thinking and the ability to manage complex marketing automation campaigns
- Proficiency in advanced data analytics and reporting
- Advanced skills in marketing automation tools like ActiveDEMAND, HubSpot, or comparable platforms
- Demonstrable experience in CRM integration and data management
- Excellent problem-solving and innovative thinking skills
- Strong leadership and organizational capabilities
- Experience in training and documentation, with the ability to articulate complex processes simply

**What's in it for You?**

At POD Marketing, we're not just another company - we're a community of passionate, driven individuals who work hard, play hard, and support each other every step of the way. We believe that happy and motivated employees are the key to our success, which is why we go above and beyond to create an amazing work environment where you can thrive and excel. Here's what you can expect when you join our team:
**Work-Life Balance that Rocks**:

- 3 weeks of paid time off, plus 12 flex days, so you can recharge and take that well-deserved break.
- Passion Day - a last-minute hooky day to pursue your passions and do

  • Marketing Strategist

    4 days ago

    Calgary, Canada POD Marketing Inc. Full time

    **Marketing Strategist** **Who is POD Marketing?** POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing _and_ the industries we serve. While we are committed to our clients, our...

  • Digital Marketing Strategist

    18 hours ago

    Calgary, Alberta, Canada KFLM consulting Full time

    Join KFLM Consulting as a Digital Marketing Strategist and take your career to the next level. We are seeking a highly skilled marketing professional with a strong background in developing effective marketing strategies and campaigns.About the RoleThis is an exciting opportunity for someone who is passionate about digital marketing and wants to work for a...

  • Digital Marketing Strategist

    3 weeks ago

    Calgary, Canada ATB Financial Full time

    At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID). Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care,...

  • Content Strategist

    4 weeks ago

    Calgary, Alberta, Canada GrowME Marketing Full time

    We are seeking a highly skilled Content Strategist to join our team at GrowME Marketing. As a key member of our marketing department, you will be responsible for developing and implementing effective content strategies that drive business growth and engagement.The ideal candidate will have a strong background in website copy, including landing pages and case...

  • Marketing Strategist

    2 weeks ago

    Calgary, Alberta, Canada MULTI CULTURE TRAVEL WORLD LTD Full time

    Job DescriptionWe are seeking a skilled Marketing Strategist to join our team at MULTI CULTURE TRAVEL WORLD LTD. In this role, you will be responsible for developing and implementing marketing strategies to promote our services and products.

  • Digital Marketing Strategist

    2 weeks ago

    Calgary, Alberta, Canada Accor Hotels Full time

    Role OverviewWe are seeking a skilled Digital Marketing Strategist to join our dedicated Marketing team at Accor Hotels. This is an exciting opportunity for a talented professional to drive impactful marketing strategies and campaigns.

  • Digital Marketing Strategist

    3 months ago

    Calgary, Canada J Vair Anderson Jewelers Full time

    J. Vair Anderson Jewellers is looking for a full-time Digital Marketing Strategist to assist in proactively planning, development, implementing and managing our digital marketing initiatives. **Responsibilities** - Build and implement a digital strategy together with store leadership - Manage the digital ecosystem, including all owned properties and...

  • Marketing Strategist

    6 months ago

    Calgary, Canada ThinkTech Full time

    **Company Overview**: At ThinkTech, we’re committed to revolutionizing businesses through innovative digital solutions. With a focus on excellence and creativity, we empower our clients to thrive in the ever-evolving digital landscape. ThinkTech is a leading Digital Transformation Services company, having delivered over a thousand projects including...

  • Digital Content Strategist

    3 weeks ago

    Calgary, Alberta, Canada GrowME Marketing Full time

    We are seeking a highly skilled Digital Content Strategist to lead our copywriting team at GrowME Marketing. The ideal candidate is a creative and strategic thinker with a passion for storytelling, a deep understanding of B2C & B2B marketing dynamics, and experience crafting engaging narratives for websites and other mediums.Key ResponsibilitiesDevelop...

  • Content Strategist and Copywriter Leader

    2 weeks ago

    Calgary, Alberta, Canada GrowME Marketing Full time

    We are seeking a highly skilled Content Strategist and Copywriter to join our team at GrowME Marketing.The ideal candidate will have a passion for storytelling, a strong background in website copy, and experience with advertising copy, emails, and videos. They will be responsible for developing effective strategies, writing clear and persuasive sales copy,...

  • Marketing and Communications Strategist

    1 hour ago

    Calgary, Alberta, Canada Academy of Learning Career College Full time

    About the RoleWe are seeking a highly skilled Marketing and Communications Strategist to join our Operations team at Academy of Learning Career College.The ideal candidate will have a proven track record in developing and executing marketing strategies that elevate brand visibility and promote educational programs.Key Responsibilities:Develop and implement...

  • Content Strategist

    1 month ago

    Calgary, Canada GrowME Marketing Full time

    **About GrowME** Build your career with Calgary's leading marketing agency. We’re storytellers, innovators, and growth architects. Renowned for delivering transformative marketing solutions, we help businesses of all sizes, achieve their goals through creative strategies, digital marketing, and advertising campaigns. Our mission? To drive growth through...

  • Digital Content Strategist

    3 weeks ago

    Calgary, Alberta, Canada GrowME Marketing Full time

    We are seeking a highly skilled Digital Content Strategist to join our team at GrowME Marketing. This is an exciting opportunity for a creative professional to develop engaging content that drives growth and inspires audience engagement.About the RoleThis role involves crafting compelling narratives, writing persuasive sales copy, and guiding junior team...

  • Marketing Campaign Strategist

    4 weeks ago

    Calgary, Alberta, Canada Academy of Learning Career College Full time

    About Us">At Academy of Learning Career College (AOLCC), we pride ourselves on being a leader in skills training and enabling positive futures. Our team of professionals is dedicated to providing the best student experience, and we're seeking a talented Marketing Campaign Strategist to join our ranks.The RoleThis is an exciting opportunity for a highly...

  • Digital Operations Manager

    4 weeks ago

    Calgary, Alberta, Canada Virtuo Full time

    Job SummaryVirtuo is seeking a skilled Digital Operations Manager - Marketing Strategist to support the development and execution of high-impact marketing strategies with a focus on demand generation and performance optimization.

  • Global Marketing Strategist

    3 weeks ago

    Calgary, Alberta, Canada NES Fircroft Full time

    Job SummaryWe are seeking a skilled Global Marketing Strategist to drive marketing initiatives in the Americas, ensuring that collateral and presentations are engaging, good housekeeping is maintained, and marketing/sales initiatives and updates are communicated effectively.The successful candidate will be responsible for facilitating the delivery of global...

  • Senior Marketing Strategist for Ambrose University

    3 weeks ago

    Calgary, Alberta, Canada Ambrose University Full time

    OverviewAmbrose University is a private Christian university located in Southwest Calgary, committed to the integration of Christian faith with academic discipline. We are seeking a highly skilled and experienced Senior Marketing Strategist to lead our marketing efforts.

  • Senior Marketing Strategist

    1 hour ago

    Calgary, Alberta, Canada Sentinel Roofing Ltd Full time

    Job DescriptionSentinel Roofing Ltd is seeking a Senior Marketing Strategist to join our team. This role will be responsible for developing and implementing marketing strategies to drive business growth.About the RoleWe are looking for a highly motivated and experienced marketing professional to lead our marketing efforts. The ideal candidate will have a...

  • Capital Markets Strategist

    4 weeks ago

    Calgary, Alberta, Canada Walton Global Full time

    Job Title: Capital Markets StrategistEstimated Salary: $120,000 - $180,000 per annumCompany Overview:Walton Global is a leading real estate investment group with over 45 years of experience. We create land-based investments for individual and institutional investors worldwide.Responsibilities:Identify and establish contact with potential clients in assigned...

  • Strategist (Marketing / Advertising)

    4 months ago

    Calgary, Canada Funday Full time

    **Oh, hello there master of strategery** Funday is a full service agency made up of people who are friendly and hardworking in equal measure. Inspired by an unrelenting belief that having fun is integral to creativity, we like to say we’re all about fun and brains. You know, that sweet spot between where pretty and performance meet and where insight and...