Content Strategist and Copywriter Leader

5 days ago


Calgary, Alberta, Canada GrowME Marketing Full time

We are seeking a highly skilled Content Strategist and Copywriter to join our team at GrowME Marketing.

The ideal candidate will have a passion for storytelling, a strong background in website copy, and experience with advertising copy, emails, and videos. They will be responsible for developing effective strategies, writing clear and persuasive sales copy, and adapting copy to brand voice.

A Bachelor's degree in English, Journalism, Marketing, or a related field is required, as well as a portfolio highlighting advanced experience crafting engaging narratives for websites and other mediums.

Key Responsibilities:

  • Develop creative strategies for clients and write compelling copy that aligns with their target audience and company goals.
  • Write clear, concise, and engaging sales copy for B2C websites and other mediums and campaigns.
  • Collaborate with team members across departments to identify creative solutions to client issues and concerns.
  • Conduct thorough research on industry trends, competitor strategies, and client offerings to inform content development.
  • Maintain consistent brand voice and adapt copy to suit the needs of each client.

Requirements:

  • Bachelor's degree in English, Journalism, Marketing, or a related field.
  • Portfolio showcasing advanced experience in crafting engaging narratives for websites and other mediums.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of digital marketing principles, including SEO best practices and keyword research tools.

Salary: $85,000 - $110,000 per year, depending on experience.

Benefits: Competitive benefits package, including health insurance, 401(k), and paid time off.



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