Digital Content Strategist

4 days ago


Calgary, Alberta, Canada GrowME Marketing Full time

We are seeking a highly skilled Digital Content Strategist to lead our copywriting team at GrowME Marketing. The ideal candidate is a creative and strategic thinker with a passion for storytelling, a deep understanding of B2C & B2B marketing dynamics, and experience crafting engaging narratives for websites and other mediums.

Key Responsibilities
  • Develop effective strategies for developing website content that resonates with specific audiences.
  • Craft clear, persuasive, and engaging sales copy for B2C websites and other mediums.
  • Communicate and collaborate with team members across all departments to identify creative solutions to client issues and concerns.
  • Maintain consistent brand voice for clients and write copy that aligns with target audience and company goals.
  • Guide junior team members in the principles of effective website copy, review, edit, and provide constructive feedback as necessary.
  • Conduct thorough research on industry trends, competitor strategies, and client offerings to inform content development, applying search engine optimization (SEO) best practices and conversion rate optimization (CRO) principles as needed.

Our Ideal Candidate

  • Has 5+ years of experience as a copywriter in a fast-paced advertising, marketing, or communications role.
  • Possesses a Bachelor's degree in English, Journalism, Marketing, or a related field.
  • Can demonstrate exceptional writing, editing, and proofreading skills, with a keen attention to detail.
  • Has strong conceptual and strategic thinking skills, with the ability to craft copy that resonates with specific audiences.
  • Exhibits excellent communication and collaboration skills, with the ability to work effectively in a team setting.
  • Has a strong understanding of digital marketing principles, with proficiency in SEO best practices and familiarity with keyword research tools.

About the Opportunity

  • Competitive salary: $80,000 - $100,000 per year, depending on experience.
  • Opportunities for professional growth and development.
  • A collaborative and supportive team environment.
  • Autonomy in your work and flexibility to balance priorities.


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