Digital Marketing Strategist

2 weeks ago

Calgary, Canada ATB Financial Full time

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID).

Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:

Impact in action: No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.

Thrive together: We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.

Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.

About the role

The Digital Marketing Strategist is accountable for the development of digital marketing strategies and supporting tactics and action plans that align with ATB’s Advisory, Everyday or Brand goals. As part of a squad (or squads), you help make it possible for clients with confidence based on sound advice, expertise and solutions. Also as a member of the digital centre of expertise (DCoE), you will work closely with the digital content producer, email and marketing automation strategists, social media and website strategists, SEO experts and creative resources to develop strong performing and measurable digital marketing tactics. The role is accountable for integrating digital strategy into squad marcom plans and flawless execution of these plans supported by engaging the expertise of digital specialists in the DCoE.

Accountabilities

  • Develop and evolve the digital strategy and experience (content, distribution, demand, development, organic & paid search) to achieve brand objectives, business goals and consumer needs

  • Help design the measurement framework for any successful digital initiative, KPIs based on desired outcome(s). Align closely with the other stakeholders to define, measure and report on KPIs.

  • Partner closely with Web Experience Managers and Email Marketing Managers to build digital experiences and recommendations around landing pages, campaign pages, product pages, emails and other digital channels

  • Use CRM and marketing automation tools to understand and nurture prospects and clients based on individual wants and needs to influence acquisition, retention and loyalty objectives

  • Champion inbound marketing approaches, with deep understanding and continuous learning. Responsible for delivery of the digital strategy, nurture path or digital journey to meet marketing objectives across channels

Skills, experience & requirements

  • 3+ years digital marketing experience
  • Excellent knowledge of digital marketing trends, including content marketing, digital advertising, inbound strategy, social media, webinars, SEM, SEO, marketing automation and email, ABM, and overall web strategy.
  • Outstanding organization skills, with the ability to project manage schedules, deadlines, contributors and stakeholders for multiple projects at once
  • Experience collaborating with cross-functional teams that include writers, designers, researchers/analysts, marketing experts, and subject matter experts
  • Experience with marketing tools including Salesforce, Episerver, Hubspot, Jira, Miro, Buzzsumo, SiteImprove, Google Analytics, GSuite, is an asset


Don’t meet all the requirements on the list?
A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role—but you might not check all the boxes—we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you’re seeking a career where your drive, perspective and growth are celebrated, we want to hear from you.

We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business.

What happens next?
If you are shortlisted, you’ll hear from us after the posting closes. Check out our How We Hire page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know at talentteam@atb.com

Stay in touch
We’re excited that you’re interested in a career with ATB. Follow us on LinkedIn, Facebook and Instagram to learn more about what our team is up to.

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