Marketing Strategist

3 weeks ago

Calgary, Canada POD Marketing Inc. Full time

**Marketing Strategist**

**Who is POD Marketing?**

POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing _and_ the industries we serve.

While we are committed to our clients, our number 1 priority has and always will be our employees. We believe this employee-obsessed approach is the biggest contributor to our company’s growth and success. In only 9 years, we’re now working with over 1,000 clients all across North America, which would not have been possible without employing a talented team of over 100 employees.

Office culture is not about having a beer fridge or a ping-pong table (but yes, we have those too), it’s about how being at work makes you feel. We asked our staff and here are some of the things they said they loved most about working at POD Marketing: They feel accepted for who they are, supported, challenged, enjoy the flexibility of being able to work from home, the open lines of communication with every member on the team including upper management, having physiological safety, and are energized by the opportunities to grow, develop and progress their careers.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

**Job Summary**

In your role as Marketing Strategist at POD Marketing, you're not merely a participant but a pivotal force shaping our brand stories and refining marketing strategies. You're tasked with generating impactful content and leveraging data to ensure consistency across our brands while contributing to the evolution and elevation of our marketing department. Your insights will foster growth and development within the team, as you provide training and drive the continuous improvement of our processes, ensuring our narrative resonates and our tactics remain cutting-edge in an ever-changing digital landscape.

**Responsibilities**
- Uphold the integrity of each brand by establishing and preserving a consistent tone of voice across all channels—you're the brand police
- Craft and implement marketing strategies that bolster organic traffic and cultivate a dedicated audience, using data insights to continually hone these approaches.
- Direct our social media strategy, content generation, and analytics, managing a specific budget dedicated to social audience engagement tactics, including post promotions and contests.
- Employ analytical tools to fine-tune performance across various areas, including search engine optimization and social media engagement.
- Maintain clear and effective communication with VPs, department leads, and external stakeholders to ensure strategic alignment and collaborative success.
- Handle partnership responsibilities, seek out new marketing ventures, and occasionally travel within North America for event organization and management.
- Train new team members on best practices and protocols, providing valuable insights to improve their performance.
- Participate in small-scale product development initiatives, contributing ideas and collaborating on implementation.
- Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

**Required Experience & Skills**
- Legally able to work in Canada and located in Calgary, AB
- Bachelor’s degree in Business Administration, Marketing, or related field
- 2+ years of experience in any area of digital marketing
- 2+ years of experience in customer service, hospitality, or client relationship management.
- Exhibits exceptional communication prowess, both in writing and verbal interactions.
- Demonstrates strong project management capabilities, with a track record of handling multiple projects efficiently.
- Skilled in the use of multiple social media platforms, with the ability to engage and grow digital audiences.
- Has a strong analytical acumen, with the ability to derive meaningful insights from data.
- Is a proactive self-starter, enthusiastic about introducing innovative ideas and initiatives.
- Experience in graphic design or video production is highly regarded.
- Familiar with data analysis tools like Google Analytics, providing a competitive edge in strategic planning.
- Proficient with social media scheduling tools, enhancing content planning and execution.
- Has research experience, contributing to informed decision-making and strategy development.

**Compensation**

Compensation for this role is determined based on your level of education, experience, and proven skills.

**Entry Level**: $50,000-$55,000

**Intermediate**: $55,000 - $62,500 (3+ years of direct and relevant experience)

**Senior**: $60,000 - $70,000 (5+ years of direct and relevant experience)

**What's in it for You?**

At POD Marketing, we're not just another company - we're a community of pass

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