Vice President, Sales

3 weeks ago

Toronto, Canada Parkbridge Lifestyle Communities Inc. Full time

**Role: Vice President, Sales**
**Asset Class: Low-rise residential**
**Organization: Parkbridge (New Developments)**
**Reporting to: Senior Vice President, Sales, Marketing & Customer (QuadReal)**

As an operating platform of global real estate company, QuadReal Property Group, when you join Parkbridge you will be working with a dedicated team of passionate individuals across both organizations, united by deeply held values and a commitment to service excellence. Together, we lead our industry through progressive practices, an open-source approach to idea-sharing and a commitment, every day, to Being a Responsible Company.

**SUMMARY**
The VP of Sales is responsible for ensuring that sales and revenue quotas are met and managing the day-to-day operations of the department. This role involves developing strategies and processes to achieve sales targets.

**KEY RESPONSIBILITIES**
- Create and execute innovative, effective sales and marketing strategies.
- Drive sales performance across new land lease portfolio with innovative marketing and sales strategies. Specifically, develop go-to-market strategies and ongoing sales plans to meet/exceed business plans for both individual communities and overall portfolio.
- Manage the Sales team (internal and external), including the Sales Manager (internal) and Sales Operations Administrator (internal). Assess sales team’s performance (internal and external) on a continual basis. Hire/engage sales talent, as required. Develop tools and training for use by sales staff on the benefits of land lease and Parkbridge communities.
- Set pricing for individual homes, with a focus on optimizing revenue and meeting/exceeding profit thresholds. Develop sales release and pricing/incentive strategies to optimize revenues and absorptions during the full life of a community.
- Negotiate and execute agreements of purchase and sale. Authorize extensions, amendments, terminations, deposit changes, etc.
- Work with legal and development teams to create agreements of purchase and sale, and other sales documents, as required, prior to a launch for sale.
- Develop sales forecasts and track performance against business plan targets.
- Create a “Sales Launch Business Plan”, documenting and narrating the full sales plan, prior to launch. Monitor and adjust sales plan throughout the community lifecycle.
- Provide input to the in-house product development team (sales/marketing, development and construction) to create optimal and high-demand floorplans and drawings. Specifically, make recommendations on product sizing and mix to meet customer needs and achieve profitability targets.
- Track industry trends and competitor sales, marketing, and product platforms to inform sales strategies.
- Provide strong customer service leadership. Collaborate with the Development, Construction, and Customer Experience teams to promote exceptional experiences for all buyers, before, during, and after the sale.
- Ensure a superlative customer experience via the sales process. Ensure sales team follows up with leads in a timely and efficient manner (via CRM tool and in-person coaching).
- Oversee sales presentation centers and model homes to ensure cleanliness, functionality, and a positive image.
- Engage and manage effective, high-performance third-party listing brokers for each Parkbridge community.
- Develop and foster relationships with outside cooperating brokers and agents. Assist in determining commission structures and broker bonusing plans.
- Source and recommend third-party marketing or sales agencies or partners when needed.
- Lead site kick-off meetings with sales staff, construction teams, etc.
- Provide sales expertise and input related to community and product positioning with target consumers.
- Provide input for acquisitions proformas on pricing, absorptions, incentives and other budget items.
- Perform other duties as assigned.

**COMMUNICATION, INFLUENCING OTHERS, AND CUSTOMER SERVICE**

This role requires exceptional written and verbal communication skills, particularly at the Senior and Executive Leadership levels. Key business partners include Sales & Marketing, Customer Care, Construction & Land Development, and various brokerages. Leadership qualities are crucial for directing different groups toward a common goal.

**EDUCATION, EXPERIENCE, AND QUALIFICATIONS**
- Minimum 10-15 years of experience working for a low-rise builder/developer.
- Well-organized, personable, professional, confident, and able to multi-task.
- Knowledge of Agreements of Purchase & Sale and common sales documents/schedules.
- Real estate license in a Canadian province is helpful but not required.
- Strong creative thinking and problem-solving abilities.
- Experience developing product programs for low-rise builders/developers.
- Excellent written and verbal communication skills.
- Outstanding customer-facing skills.
- Willingness to travel within North America if required, with a valid passport.

**CUSTOMER SERVICE**

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