Digital Marketing Specialist
6 months ago
Silver Gold Bull was founded on the idea that when it comes to savings and investments, you should never settle. And making smart investments means understanding all of your options - including silver, gold, and more. So, we started our journey with one goal in mind: to change the way our customers buy precious metals.
**Position Overview**:
Silver Gold Bull is seeking a Digital Marketing Specialist based in Calgary, AB. This position reports directly to the Digital Marketing Manager. The Digital Marketing Specialist will be responsible for implementing and managing digital marketing strategies to enhance brand visibility, drive traffic, and increase conversions. They will ensure that technical aspects align with marketing goals, resulting in a unified and strong online image and performance for the company.
**Responsibilities**:
- Manage and execute online advertising campaigns across platforms like Google Ads, Meta Ads Manager, and Microsoft Ads.
- Optimize digital marketing efforts using various channels (PPC, SEO, social media, display, affiliate) to drive growth.
- Analyze campaign performance and translate data insights into actionable strategies.
**Qualifications**:
- Bachelor’s degree in marketing, Communications, or a related field.
- 1-2 years of experience in digital marketing with a proven track record of success in online advertising.
- Proficiency in major advertising platforms (Google Ads, Meta Ads Manager, Microsoft Ads).
- Strong understanding of digital marketing concepts (PPC, SEO, social media, display, affiliate channels).
- Analytical skills to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Familiarity with marketing tools and methodologies: attribution modeling, A/B testing, conversion management, sales journey optimization, traffic analysis.
**Salary**: $60,000.00-$70,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- Store discount
- Vision care
Schedule:
- Monday to Friday
Application question(s):
- Are you proficient in major advertising platforms (Google Ads, Meta Ads Manager, Microsoft ads)?
- Do you have a strong understanding of digital marketing concepts (PPC, SEO, social media, display, affiliate channels)?
**Education**:
- Bachelor's Degree (required)
**Experience**:
- Digital marketing: 2 years (required)
Work Location: In person
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