Digital Marketing Specialist

3 months ago

Calgary, Canada Westpower Full time

Westpower Equipment Ltd (Westpower) is the leading North American rotating equipment solutions provider with services spanning industrial and engineered pumps, fabricated engineered fluid systems, reliability and lubrication products, field service and repair solutions that enhance performance.

**The Opportunity**

**The Role**
- Develop and implement comprehensive product marketing and account-based marketing strategies that align with company goals and objectives.
- Utilize marketing automation and CRM tools to support the generation of a robust marketing pipeline and efficiently track and scale marketing funnel objectives.
- Collaborate, support and advise cross-functional teams, including sales, business unit leads, product partners, and technical specialists, to ensure cohesive marketing efforts.
- Analyze market trends and customer insights to inform marketing strategies, tactics and campaigns.
- Monitor and analyze digital metrics and KPIs, identify areas for improvement, and make data-driven recommendations for optimizing content and engagement strategies.
- Manage and maintain the company's digital presence, including website, social media platforms, and other online channels.
- Use multiple media tools, channels, mechanisms (graphics, photos, videos, clips, etc.) to effectively communicate our message and take a highly proactive and current approach to communicating with digital and social assets.
- Develop compelling marketing materials, such as brochures, case studies, whitepapers, presentations and blog posts.
- Provide internal teams with necessary tools and resources, maintain a library of sales enablement assets and conduct regular training sessions.
- Build and maintain a strong brand identity. Ensure consistency and compliance of all marketing materials across all channels.
- Stay informed about industry trends, best practices, and emerging technologies in digital communications, accessibility standards, and web content creation.
- Work collaboratively with agencies, contractors and other partners as needed.

**Your Qualifications: Education, Skills and Experience**
- Bachelor’s degree in Business, Marketing, Communications or a related field.
- Background in both digital and traditional marketing with 5+ years of experience in digital marketing or similar roles, preferably in a B2B, Manufacturing, Oil and Gas or SaaS environment.
- Proven track record of successfully managing digital marketing campaigns across multiple channels, driving measurable results, and achieving KPIs.
- Exceptional written and verbal communication skills, with the ability to communicate technical information clearly across various channels.
- Proficiency in modern marketing strategies, including multi-channel communication, strategy, and execution.
- Hands-on working experience with Microsoft 365 (Outlook, Word, Excel), CRM, marketing automation, digital analytics and account-based marketing software (HubSpot, Microsoft D365, preferred).
- Familiarity with graphic design and video editing programs (Adobe Creative Suite: InDesign, Photoshop, Illustrator; Canva), content management tools (WordPress), and digital asset management tools, is considered an asset.
- Experience coordinating online and offline events, including webinars, podcasts, customer events and trade shows.
- Detail-oriented, resourceful and organized, with exceptional prioritization and project management skills.
- Ability to work effectively within a group and independently motivated with mínimal supervision.
- Willingness to assist with ad-hoc marketing projects as required.

**Job Types**: Full-time, Permanent

Pay: $70,000.00-$90,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Calgary, AB T2C 2A2: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital Marketing: 5 years (preferred)
- B2B: 3 years (preferred)
- Microsoft 365: 5 years (preferred)
- Graphic Design: 5 years (preferred)
- Video Editing: 3 years (preferred)

Work Location: In person

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