Marketing Data Specialist

1 month ago

Calgary, Canada Konstruct Digital Full time

**_Hey, we got your attention_**

Thanks for checking us out We’re hiring and looking for our next Marketing Data Specialist who is ready to contribute to a diverse portfolio of clients across North America.

**A little about Konstruct**
- We are a B2B-focused digital marketing agency headquartered in Calgary, Alberta, but we have clients all over North America.
- We specialize in search, paid, and content marketing. And we're damn good at all 3
- We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren't made in isolation, and we're serious about winning together.
- Unlike many other agencies, we’re serious about having a healthy work-life balance.
- We believe we can’t grow as a company unless we help you grow as a marketer, and we are obsessive about both.
- We take our culture seriously, nothing is more important to us than creating an environment where people can learn, grow, and have fun doing great work together. Thursday team lunches, anyone?
- We’re looking for curious self-starters who don't settle for "good enough." We sweat the details...every time

We love digital marketing so much that we cannot stop talking about it, and highly encourage you (if you haven’t already) to check us out on Instagram, Facebook, LinkedIn, or read one of our digital marketing deep dives on Our Blog

**A little about the role**

As a Marketing Data Specialist at Konstruct, you’ll be working alongside our accounts and service teams to implement and manage data tracking across our client base.

Auditing, configuring and optimizing analytics systems across multiple platforms will be core responsibilities, along with creating custom reports and dashboards, troubleshooting data issues and tracking discrepancies, and working with tag management systems and data layers to set up tags, triggers and variables to maximize data collection and ensure accurate data.

Implementing and managing consent management platforms, understanding and articulating their impact on data collection and providing support for internal and external stakeholders will be key responsibilities of the role.

Additional responsibilities include understanding server-side tracking and having experience with implementing and maintaining server-side data collection, CRM data integrations, CRM reporting and ensuring data accuracy within various CRM platforms, providing data storage support and using SQL expertise to provide requested access to stored data.

**A little about you**

**Your Experience**:

- 2+ years of experience working as a marketing data specialist (despite your family having no idea what this is when you tell them what you do).
- You are comfortable with all major data analytics and collection platforms, CRM platforms, and data management platforms, such as Google Analytics, Google Tag Manager, Google, Microsoft, and LinkedIn Ads, Meta, Google Cloud Console, HubSpot, etc.
- Experience implementing and maintaining major data platforms.
- Experience implementing tags, triggers and variables within Google Tag Manager.
- Experience implementing complex e-commerce data-tracking initiatives.
- Experience implementing and maintaining CMPs and understanding and articulating their impact on data tracking.
- Experience in collecting and attributing leads across multiple platforms.
- Experience troubleshooting unique data collection issues in a timely manner.
- You have implemented and maintained server-side tracking platforms.
- Experience working in WordPress.
- You can use terms like “data layer,” “dimensions,” and “variables” effectively in a sentence.
- You know the basics of HTML, SQL, JavaScript and have worked with various websites before.
- You consider yourself tech-savvy, and your family calls you when they have computer issues (not saying you answer the phone).
- You manage your personal finances using a spreadsheet.
- More important than anything: you love to learn - this field is always changing and you love to change with it

**Your Qualities**:

- Details matter, you sweat the small stuff
- Relentless curiosity, you’re a lifelong learner
- You’re committed, you like to finish what you start
- Strong communicator, you love to talk data
- Data nerd at heart, new trends, tactics, and tools keep you up at night
- Competitive, good enough is rarely good enough
- Empathetic, a client’s data accuracy matters to you as much as them
- You want to do great work and be on a team that enables that

**Job Perks**:
- Hybrid work environment
- Vacation and paid time off
- Extended health care
- Free Parking
- Office games (prepare to get your foos on)
- Full kitchen stocked full of snacks
- **Be part of a fast-growing team that is in it to win it**

**_ You read all the way to the bottom, we love you already_

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