Marketing Operations Specialist

2 months ago

Calgary, Canada Konstruct Digital Full time

**_Hey, we got your attention_**

Thanks for checking us out We’re hiring and looking for our next Marketing Operations Specialist who is ready to contribute to a diverse portfolio of clients across North America.

**A little about Konstruct**
- We are a B2B-focused digital marketing agency headquartered in Calgary, Alberta, but we have clients all over North America.
- We specialize in search, paid and content marketing. And we're damn good at all 3
- We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren't made in isolation and we're serious about winning together.
- Unlike many other agencies, we’re serious about having a healthy work-life balance.
- We believe we can’t grow as a company unless we help you grow as a marketer, and we are obsessive about both.
- We take our culture seriously, nothing is more important to us than creating an environment where people can learn, grow, and have fun doing great work together. Thursday team lunches, anyone?
- We’re looking for curious self-starters who don't settle for "good enough." We sweat the details...every time

We love digital marketing so much that we cannot stop talking about it, and highly encourage you (if you haven’t already) to check us out on Instagram, Facebook, LinkedIn, or read one of our digital marketing deep dives on Our Blog

**A little about the role**

As a Marketing Operations Specialist at Konstruct, you’ll be working alongside our accounts and service teams to implement and manage marketing operations across our client base.

Our Marketing Operations team plays a vital role in ensuring our marketing efforts run smoothly, utilizing optimal tools, systems, and processes to drive success.

As a Marketing Operations Specialist, you’ll be responsible for managing the backend processes of marketing, ensuring that all systems, data, and tools are aligned to support our campaigns. You’ll work cross-functionally with marketing, development and data teams to optimize workflows, manage CRM systems and ensure data reliability.

Systems and data management will be a core responsibility of this role. This role is responsible for overseeing the marketing technology infrastructure, including implementation, feature enhancement and usability; implementing privacy regulations across all marketing systems; creating scalable and repeatable processes; building automation to reduce manual work and creating documentation.

Implementing and managing consent management platforms, understanding and articulating their impact on data collection and providing support for internal and external stakeholders will be key responsibilities of the role.

**Additional Key Responsibilities**:

- Manage and maintain data accuracy for marketing campaigns, segmentation and lead management.
- Develop automated workflows and processes to streamline marketing efforts.
- Analyze campaign performance data and provide actionable insights.
- Ensure compliance with privacy regulations across marketing channels.
- Collaborate with cross-functional teams to improve project management workflows.

**A little about you**

**Your Experience**:

- 2+ years of experience working as a marketing operations specialist (despite your family having no idea what this is when you tell them what you do).
- Experience with marketing automation tools (e.g., HubSpot, Salesforce, or similar).
- Strong project management skills with experience developing scalable processes.
- Excellent data analysis skills; able to interpret campaign performance and make data-driven recommendations.
- You are comfortable with all major data analytics and collection platforms and data management platforms, such as Google Analytics, Google Tag Manager, Google, Microsoft and LinkedIn Ads, Meta, Google Cloud Console etc.
- Experience implementing tags, triggers and variables within Google Tag Manager.
- Experience implementing and maintaining CMPs and understanding and articulating their impact on data tracking.
- Experience in collecting and attributing leads across multiple platforms.
- You consider yourself tech-savvy, and your family calls you when they have computer issues (not saying you answer the phone).
- You manage your personal finances using a spreadsheet.
- Strong communication and collaboration skills, with the ability to work across teams.
- More important than anything: you love to learn - this field is always changing and you love to change with it
- Experience implementing privacy regulations in marketing systems.
- Familiarity with building automations using tools like Zapier or Apps Script to reduce manual tasks for marketing teams.

**Your Qualities**:

- Details matter, you sweat the small stuff
- Relentless curiosity, you’re a lifelong learner
- You’re committed, you like to finish what you start
- Strong communicator, you love to talk data
- Data nerd at heart, new trends, tactics and tools keep you up at night
- Compet

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