Digital Marketing Specialist
4 weeks ago
Drive measurable results in our dynamic team as a Digital Marketing Specialist. You will leverage your expertise in SEO to amplify online presence, employing advanced tools and data-driven insights.
In this pivotal role, you'll lead our digital marketing initiatives, conducting thorough keyword research, executing robust local SEO strategies, and optimizing content for maximum visibility.
Responsibilities:
- Conduct targeted keyword research using industry-standard tools such as Ahrefs, Semrush, and Moz.
- Analyze competitors to identify content gaps and areas for enhancement.
- Optimize web pages crafted by our content team, applying expert on-page SEO techniques.
- Monitor key SEO metrics like organic traffic, conversion rates, and time spent on page.
- Generate reports on performance metrics, aligning them with our SEO goals and benchmarks.
- Implement local SEO and link-building strategies to boost online authority.
- Stay up-to-date with the latest SEO trends and best practices.
Requirements:
- 2-3+ years of experience as a Digital Marketing Specialist or in a similar role within digital marketing.
- Expertise in using SEO tools and platforms, with a strong grasp of keyword research, XML sitemaps, and webmaster tools.
- A deep understanding of search engine algorithms, ranking factors, and best SEO practices.
- Proven analytical skills to interpret data and make informed, strategic decisions.
- Familiarity with Google Business Profile optimization and experience with HTML, JavaScript, and advanced SEO techniques is preferred.
- A degree or diploma in Marketing, Business, or a relevant field.
This full-time position offers a competitive salary range of $60,000 - $90,000 per year, depending on experience. At Digital Shift, we prioritize remote work, so you can enjoy a better work-life balance while staying connected through project management tools.
About Digital Shift
We're a result-driven agency that cuts through the typical nonsense. Our teams focus on creating an inclusive environment where diverse voices are integral to our success. We empower home service businesses in Canada and the US by turning online searchers into customers.
Join us for a career where your work drives real change, and your well-being is always a priority. Embrace challenges, grow professionally and personally, and be part of our growth story at Digital Shift.
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