Digital Marketing Specialist

2 months ago

Calgary, Canada ECO Canada Full time

ECO Canada is the steward for the Canadian environmental workforce across all industries. From job creation and wage funding, to training and labour market research - we champion the end-to-end career of an environmental professional. We work with the federal, provincial, and municipal governments in all Canadian regions to support economic growth and environmental stewardship as best practice.

When you work at ECO Canada, you are supporting the growth of an abundant environmental workforce. Along with competitive benefits and compensation, we provide the opportunity to work alongside a dynamic team that values collaboration, high performance, and, of course, celebrating our successes We believe that rewarding, meaningful work should be part of every step of the career journey.

While each member of ECO Canada has individual responsibilities, ECO takes a team-based approach. Everyone is encouraged to take ownership of his/her ideas and to see them through to completion, collaborating with key influencers as required.

The Digital Marketing Specialist supports marketing activities and is responsible for ensuring brand integrity across all digital mediums. Your key purpose is to ensure the accuracy of the information available to our customers and support the effectiveness of our marketing programs. As an integral part of the Marketing team, you will work on building diverse digital marketing strategies, create thoughtful content, and execute those initiatives across multiple channels, both externally and internally.

As a key member of the Marketing team, the Digital Marketing Specialist will have a passion for exceptional marketing campaigns, keen attention to detail, and strong organizational skills.

**Responsibilities**
- Work collaboratively with the team to implement and execute our digital marketing strategy.
- Manages and maintains company websites (WordPress).
- Prepare, design, and distribute external e-blasts.
- Research and audit third-party websites and social media channels.
- Monitor, track, evaluate, and optimize campaign performance.
- Maintain and update content on the company website(s).
- Create and monitor key online marketing metrics to track success.
- Analyze digital marketing results and provide insights and recommendations.
- Stay up to date with digital marketing trends.
- Complete monthly reporting on a variety of metrics.
- Ad hoc marketing, communications, and administrative support as needed.

**Qualifications**
- Experience in setting up and optimizing Google AdWords campaigns.
- Advanced WordPress knowledge and experience is considered an asset.
- Technical aptitude for working in multiple software programs and systems.
- High degree of accuracy and attention to detail.
- Ability to work effectively with teams and develop collaborative working relationships.
- Strong interpersonal and communication skills.
- Positive, can-do attitude with a customer-centric mindset.
- Ability to manage time, prioritize tasks, and meet tight deadlines.
- Flexibility to adapt to changing priorities.
- High degree of professionalism, integrity, and ethical business conduct.

**Education and Experience**
- Post-secondary education in the field of marketing, communications, or a related discipline.
- Excellent command of the English language, with a strong emphasis on written and verbal communication skills.
- Experience with website content management, development, and writing for the web.

This is a full-time position, with a three-month probationary period upon the start date.

ECO Canada offers the opportunity for a hybrid work arrangement (minimum 3 days per week at the Calgary office and the option to work remotely for the remaining 2 days).

We thank all applicants; however, only those selected for an interview will be contacted. No phone calls, please.

In the spirit of respect and truth, we honour and acknowledge Moh'kinsstis and the traditional Treaty 7 territory of the Blackfoot confederacy: Siksika, Kainai, Piikani as well as the Stoney Nakoda and Tsuut'ina nations. We acknowledge the members of the Metis community and specifically, the Métis Nation Region Three. Finally, in the spirit of reconciliation and because we are all treaty people, we also acknowledge all Calgarians who make our homes in the traditional Treaty 7 territory of Southern Alberta.

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