Content Marketing Manager

5 months ago

Montroyal, Canada In-Sport Fashions Full time

**TITLE: CONTENT MARKETING MANAGER**

Reports to: Marketing Director
Location: Town of Mount Royal

**OVERVIEW**:
Are you a dynamic individual with a strong drive to excel in the field of marketing, specifically around content and organization? If so, we invite you to join our Marketing Team at In-Sport Fashions. The Content Marketing Manager will strategize our marketing efforts for each of our e-commerce websites and will develop and direct all our channels in relation to marketing to help drive sales. They will manage a small team to make sure everything runs smoothly. As we expand our footprint in the North American market, we are seeking a Content Marketing Manager to play a pivotal role in our exciting journey.

**ABOUT IN-SPORT FASHIONS**:
In-Sport Fashions has a rich history in the distribution of high-quality products and is committed to eco-conscious values. We are a well-established Montreal-based distributor of lifestyle, athletic, and outdoor products with over 30 years of industry experience. Our company proudly represents over 20 diverse brands, including renowned names like Allbirds and Eagle Creek. With a portfolio of over 10 transactional e-commerce websites, we are dedicated to showcasing brands that prioritize sustainability and exceptional product quality while seeking to grow their presence in Canada and the United States.

**RESPONSIBILITIES AND DUTIES**:
As a Content Marketing Manager, you will find yourself engaged in a diverse range of tasks that keep you challenged and excited. Your responsibilities include:

- Campaign Organization: Managing the marketing calendar and creating campaigns for each of our transactional websites and leading members of the marketing team to coordinate and execute campaigns.
- Management**: Responsible for managing a team of two to make sure that marketing campaigns and projects are executed on time and that the marketing calendar is followed.
- Newsletter Launch: ensuring the launch of all newsletters are on time, proofreading, ensuring products are on line and appropriate banners are in place, with the help of our newsletter coordinators.
- Social Media: work with the Social Media Specialist to create a strategy to ensure our brands are growing and that we are following the marketing calendar.
- Web Banners: Creating biweekly web banners on Shopify websites to engage customers and highlight featured products.
- Content Approval: leading the approval process with the Marketing Director for social media posts, newsletters, and any other content created by the marketing department
- Alignment: Making sure that our Canadian branding is aligned with what the brand is doing in the home country.
- Finding new marketing opportunities, and brainstorming ideas.
- Analyzing sales statistics and using them to report on the success of marketing campaigns and products.
- Newsletter Database Management: Organizing and tagging new accounts in our newsletter database.
- Cross-Departmental Communication: Collaborating with various departments, marketing staff, and occasionally with brand representatives to facilitate marketing projects.
- Problem-Solving: Addressing and resolving marketing-related challenges as they arise.

**QUALIFICATIONS**:
To succeed in this role, you should possess:

- Educational Background: While a degree in marketing, communications, or public relations is welcomed, it is not mandatory.
- Work Experience: A minimum of 5 years of experience in marketing or a related field.
- Management experience: we are looking for someone who knows how to lead a small team.
- Bilingual Proficiency: Excellent proficiency in both French and English, both written and verbal.
- Project Management Skills: Strong multitasking abilities, prioritization skills, and the capacity to manage multiple projects simultaneously.
- Attention to Detail: Exceptional organizational skills and a keen eye for detail, essential for smooth event execution.
- Communication Skills: Outstanding written and verbal communication skills to effectively convey ideas, and help manage the team.
- Shopify Experience: Although not mandatory, experience with Shopify is considered an asset.
- Online merchandising is a big asset for this role.
- Problem-Solving Mindset: An innovative and creative thinker who approaches challenges with solutions-oriented thinking.
- Analytical Aptitude: Ability to make data-driven decisions.
- Team Player: A personable and collaborative mindset, able to thrive in a team environment.
- Adaptability: The capability to perform effectively under pressure and adapt to evolving situations.

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