Marketing and Communications Manager

6 months ago

Waterloo, Canada University of Waterloo Full time

Overview:
**Term: 1 Year**

The Marketing and Communications Manager (The Manager) will provide leadership to all strategic marketing and communication objectives as they pertain to recruitment for the graduate and undergraduate programs of the Conrad School of Entrepreneurship and Business (Conrad). This includes the definition, development and maintenance of a strong global brand for entrepreneurship education. The Manager will demonstrate leadership in advancing Conrad’s strategic goals with respect to its external relationships; these include alumni, mentors and coaches, and both local and national entrepreneurship and business communities.

**Responsibilities**:
Marketing and Communications
- Provide leadership and vision to develop, implement, coordinate and monitor comprehensive marketing, communication and recruitment strategies
- Review, develop, produce and distribute effective marketing information and dissemination systems
- Market research including identification, monitoring and data analysis of national and regional trends
- Conduct communications audits and competition analysis to develop recruiting, marketing and communication strategies and to disseminate this information to others at Conrad and UW at large
- Accountable for the marketing and communication budget, including development, monitoring, and revisions
- Approve official Conrad communications
- Autonomously develop ongoing expertise and stay current in a changing media and social media landscape
- Build relationships within the Faculty of Engineering and the wider university in support of the entrepreneurship education objectives of Conrad and UW
- Act as the primary media contact for all external media inquiries, providing counsel for projects in collaboration with all external stakeholders, autonomously fostering and managing relationships with relevant media outlets with which Conrad interacts, and aspires to interact

Staff Management
- Accountable for hiring and direct supervision of regular marketing and communications staff and co-op student roles
- Exercise influence over the communications activities of all other staff and faculty within Conrad

Qualifications:

- University degree, preferably in a field related to marketing and communications (communications, journalism, public relations, English) or significant industry experience
- Master’s degree preferred, as graduate level proficiency is a requirement of the role
- 6+ years of relevant marketing and communications leadership experience
- Proven expertise in independently developing and implementing integrated marketing and communication plans for multiple audiences
- Demonstrated experience as a communications strategist
- Extensive experience in writing corporate communications, advertising, and marketing materials
- Extensive editorial experience, with both print and electronic communications
- Demonstrated ability to incorporate both traditional and new communications technologies in strategic initiatives
- Superior written and oral communication skills
- Excellent human relations skills; outstanding ability to build constructive team relationships and to foster and manage relationships with ability to build constructive team relationships and to foster and manage relationships with internal and external stakeholders
- Proven ability to manage a large volume of work, conflicting priorities and deadlines
- Strategic thinker with proven ability to develop and execute marketing and communication strategies in a highly professional manner

Equity Statement:
The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within the Office of Indigenous Relations.

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