Marketing Communications Specialist
5 days ago
We are seeking a highly motivated Marketing Communications Specialist to join our team at the University of Waterloo. As a key member of our UWaterloo Life portfolio, you will be responsible for developing and implementing inclusive communications plans that promote Campus Wellness initiatives to our diverse student audience.
Key Responsibilities:
- Collaborate with cross-functional teams to ensure messaging aligns with APS communications themes and resonates with students
- Manage digital assets, including website maintenance, social media, and other online platforms
- Develop and execute communications plans to promote Campus Wellness initiatives
- Provide leadership and guidance on communication best practices to Campus Wellness team members
- Conduct analysis and evaluation of communication initiatives to assess reach and effectiveness
Qualifications:
- Bachelor's degree in Communications, Marketing, or related field
- Minimum 3 years' experience in strategic communications planning, creative project management, or marketing
- Strong understanding of email marketing, social media, digital communications, and web platforms
- Excellent writing, proofreading, and project management skills
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