Digital Marketing Data Specialist

2 weeks ago

Calgary, Canada CanaDream Career Page Full time

CanaDream provides memorable vacations for people who want to experience Canada at their own pace.

We're open year-round, but our stations really come alive in season (May through October), when we play host to visitors from around the world.

At CanaDream you have the ability to make a real difference to our Guests and Customers. Work with a great team; people who know how to have fun while getting the job done to the best of our abilities. Ignite your passion by joining our team

CanaDream is proud to employ individuals who embrace our core values:

- Be happy to
- Lead the way
- Enjoy the ride

Are you a motivated, enthusiastic, innovative, and multimedia savvy individual looking for the perfect opportunity to enhance your marketing skills? If you are, look no further as CanaDream is seeking a Digital Marketing Data Specialist to extend market reach leveraging sales data, marketing strategies, and digital advertising in our Marketing Department. This is an enriching opportunity to be a part of a dynamic and supportive team.
It takes a special kind of person to do this job. Those who are most successful in this role can think strategically and are self-directed, agile and research oriented.

**What’s in It for You**:
In addition to getting an opportunity to strengthen your creative thinking skills and explore new experiences, you will receive a competitive salary, staff discounts, benefits, education assistance, growth opportunities, first class and hands-on training and much more.

**Job Duties**:
You will be responsible for supporting the RV Sales department and the wider Marketing team with the following tasks:

- Business Intelligence Reporting - Combine reports from various different sources of data to measure KPI’s as identified by sales and advertising metrics.
- Digital Marketing Analytics - Utilize Google Analytics and other analytical tools to track and measure the performance of digital marketing campaigns. Produce comprehensive reports that connect CRM data to marketing outcomes, providing actionable insights to drive strategic decision-making.
- Google Ads Management - Manage Google Ads campaigns to optimize performance and maximize ROI. Setup UTM parameters for proper funnel and path analysis.
- Social Media Management - Develop and execute social media campaigns across relevant platforms, leveraging insights from UTM parameters and Event Tags, to measure brand awareness and effectiveness against KPI’s, while improving our conversion rates.
- CRM Management - Oversee CRM workflows and processes, ensuring seamless integration with marketing initiatives. Leverage CRM data to personalize marketing communications and enhance the customer experience.
- In-store Merchandising & Promotions - Coordinate with all locations across Canada to execute in-store merchandising initiatives, ensuring consistency in branding and messaging.
- RV Sales pricing analysis - Monitoring competitor prices against our prices across the country and understanding the market dynamics of the seasonality.

As part of the marketing team you will also be involved in wider marketing activities as required.

**Qualifications**:

- Degree or Diploma in Marketing, Information Technology or related experience.
- 2-4 years of marketing experience with a focus on digital marketing and CRM management.
- Experience with managing Google Ads campaigns and UTM event based marketing.
- Proficiency in CRM systems (e.g., Activix) and Microsoft Excel.
- Experienced working with Business Intelligence tools to create custom reporting
- Experience creating and managing social media campaigns.
- Experience in Canva, Adobe Creative Suite
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Ability to thrive in a fast-paced environment and meet stringent deadlines.

If you are a self-directed individual with a passion for digital marketing and CRM, and you are eager to contribute to the success of a dynamic team, we want to hear from you In addition to a competitive salary, we offer staff discounts, benefits, education assistance, growth opportunities, and first-class training.

CanaDream treats applicants on individual merit and abides by provincial legislations. We maintain equal opportunity employment for all applicants. Must be legally entitled to work in Canada.

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