Director of Sales

2 weeks ago

Victoria, Canada JRoss Recruiters Full time
  • Providing leadership and overseeing sales activities for the Sales team.
  • Championing a sales culture among associates and managers in the hotels.
  • Collaborating with revenue management teams to achieve budgeted RevPar by balancing occupancy, mix, and rates through rate adjustments based on cost, competition, supply, and demand.
  • Developing and managing the sales budget, expenses, flow through, and recovery to maximize returns.
  • Generating profitable strategies by evaluating business/sales goals, market opportunities, past results, and available resources.
  • Directing sales activities, measuring progress, and making necessary adjustments to retain existing business and attract new customers.
  • Coaching and supporting sales associates to create an effective, dynamic team.
  • Managing performance to achieve sales goals and conducting performance appraisals for the sales team.
  • Reviewing benchmarking reports and competitive shopping reports to maintain awareness of the hotel's market position.
  • Developing and executing strategic and tactical marketing initiatives and annual marketing activity calendar for hotel and restaurant outlets to capture demand and gain market share from competitors.
  • Engaging with contacts for brand sales and marketing initiatives, training, feedback, and coaching.
  • Leading Social Media efforts to ensure dynamic, engaging, and effective messaging.
  • Ensuring cost control and meeting budgeted expenses, including approving master bills, VIP gifts, complimentary rooms, etc.
  • Conducting account and market research to implement effective sales strategies for each market segment and grow market share.
  • Overseeing the property CRM (CI/TY) and ensuring proper documentation of client communication, proposals, and contracts.
  • Conducting outside sales calls, telephone solicitation, and site inspections to build relationships and target new business.
  • Professionally representing the hotel at events, tradeshows, conferences, and industry-related workshops and while entertaining clients.
  • Participating in industry-related events, clubs, societies, organizations, and committees.
  • Preparing and evaluating monthly reports and taking appropriate actions.
  • Promoting the organization's mission and values internally and externally, and ensuring adherence to these values and mission.
Requirements
  • Minimum of 5 years' experience as a Director of Sales in the hospitality industry, with a proven track record.
  • Post-secondary education in Sales or equivalent, preferably in Hospitality.
  • Excellent communication skills, both verbal and written.
  • Highly energetic, self-starter with strong sales skills, including negotiation, prospecting, and presentation.
  • Effective sales leadership, capable of motivating and guiding the team to achieve goals.
  • Strong organizational skills and attention to detail.
  • Commitment to delivering superior customer service.
  • Ability to work both independently and collaboratively in a team environment.
  • Established industry contacts and marketplace knowledge.
  • Computer literacy, including proficiency in Excel, Word, group booking systems, internet, email, and CRM systems (CI/TY).
Resume * please attach resume in MS-Word format More information
  • Files must be less than 2 MB.
  • Allowed file types: doc docx.

Cover Letter please attach cover letter in MS-Word format More information

  • Files must be less than 2 MB.
  • Allowed file types: doc docx.

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