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B2B Marketing Manager

2 months ago

Toronto, Canada Insight Global Full time

12 MONTH CONTRACT

2-3 DAYS ON SITE

SALARY: 40/HR


Role Mandate: Candidate will be assigned a dedicated portfolio and become the point of contact and consultant to help these business segments achieve their marketing goals.

This role provides advice and supports the marketing objectives of assigned business segments; maintains an understanding of the business/group to produce effective and integrated marketing solutions; creates, develops, and executes marketing plans that are consistent with brand standards and align to strategic objectives; develops communication plans and framework around content distribution, advertising, client events, webinars and, conferences; and manages cross-functional relationships between the business groups and internal marketing functions to ensure alignment to central marketing processes, business objectives and competitive positioning.


Must-Have Skills:


• At least 5 years of relevant experience in corporate communications or a marketing environment – preferably B2B, financial services, professional services, or public sector.

• Post-secondary degree in B2B Marketing and communications space.

• Exceptional written and verbal communications skills, with extensive experience dealing with senior decision makers, possessing the ability to effectively influence.

• Deep knowledge and technical proficiency gained through extensive education and business experience.

• Advanced experience in developing Marketing and Customer Communications plans, required.

• Verbal & written communication skills - In-depth.


Nice to Have Skills:

• Advertising and/or creative agency experience an asset.

• Post-secondary degree/certification in communications, project management or B2B marketing an asset.

• Experience in sustainability or emissions foot printing