Marketing Manager B2B

6 days ago

Toronto, Canada Edgewood Health Network Inc Full time

Be part of the work that’s changing lives.
- Supervise B2B marketing team and effectively maintain budget
- Act as a brand guardian ensuring that all marketing and business development activities reflect and ehance our brand values
- BD team collaboration and Strategy Management
- Collaborate with Business Development team on strategy
- Stay up-to-date on BD priorities
- Engage in activities that have potential to further BD efforts
- Design and implement system for BD creative request management
- Marcomm Management
- Build and maintain an effective MarComm calendar
- Collaborate with creative team to execute - typically designer, copywriter, PPC specialist, and other members of the marketing team for input (SEO, forms, Salesforce, etc.)
- Design campaigns for digital marketing, offline marketing and social media
- Ongoing monitoring and management of campaign performance
- Work closely with the Marketing Manager B2C to ensure synergies
- Webinars
- Manage the Ideation, promotion, scheduling and execution of all B2B Webinars (including hosting or facilitating the hosting of the webinars)
- Work to grow our database of B2B customers through the Webinar Program
- All content planning, execution and automation of multiple B2B marketing streams
- Responsible for database health and growth
- Conferences and events
- Research and planning conferences with the BD team
- Ensuring that the team has the right marketing materials for all conference
- Seeking out speaking opportunities and coordinating appropriate speakers, ideating on appropriate topics, providing discussion points and/or summaries of talks
- Planning BD events including Lunch and Learns, Thought-leadership events and referrant events
- Collateral - collaborate with creative team to produce
- Network-wide brochures, BD team specific brochures, co-branded materials for partners, presentation templates, proposal templates, letterhead, logos, videos
- Other responsibilities as assigned

**Employee Benefits and Perks**:

- Comprehensive benefits package, including a yearly allowance of $1,500 for mental health and addiction services, as well as $500 per service for various paramedical services, such as massage and physiotherapy
- 24/7 Employee Assistance Program through LifeWorks
- Competitive paid time off policies, including a paid day off on your birthday
- Access to in-house fitness facilities where applicable or discounted external gym memberships
- Remote or hybrid work models for eligible employees
- Perks and discounts with Perkopolis - entertainment, home/auto/pet insurance
- Personal and professional development through our Education Support Assistance program
- Nationwide presence allows for supportive relocation opportunities
- Defined Benefit pension through CAAT with up to a 4% employer contribution
- Maternity and parental leave top-up
- Access to discounts at Kids & Co. Daycare

EHN Canada is an employment equity employer. If you should require accommodation during the interview process, please contact Human Resources

INDMP

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