Content Specialist

2 months ago

Toronto, Ontario, Canada Measure Marketing Results Inc. Full time
About Measure Marketing Results Inc.

Measure Marketing Results Inc. is a leading B2B inbound and growth agency specializing in tech and manufacturing industries. We craft results-driven marketing strategies that drive demand, increase conversions, and grow our clients' bottom lines. Content is the backbone of our strategies, and we are looking for a driven and knowledgeable Content Editor to ensure that the content we produce is high-quality, conversion-friendly, and optimized for the web and user experience.

Position Overview

As the Content Editor at Measure Marketing, you will be responsible for ensuring that all content created by internal and contracted writers meets our high standards for quality, SEO optimization, and client alignment. You will collaborate closely with our content creators, designers, and marketing teams to create and refine captivating content across multiple channels, including websites, social media, newsletters, and video scripts.

Key Responsibilities
  • Edit and proofread content submitted by contracted and internal writers for clarity, grammar, syntax, facts, and tone.
  • Ensure all content aligns with SEO best practices, including keyword usage, meta descriptions, and formatting for web for the various stages of the buyer journey.
  • Collaborate with content writers, designers, and marketing strategists to develop fresh, creative content ideas that resonate with B2B tech and manufacturing audiences.
  • Learn customer profiles and use them to evaluate blog, web, and social media content for client-specific alignment.
  • Manage the content workflow to ensure timely delivery, balancing multiple projects and deadlines.
  • Analyze content performance metrics (engagement, conversions, retention) and make recommendations for improvements.
  • Coach and mentor content writers to improve their craft, ensuring they produce high-quality content that aligns with brand voice and company goals.
  • Organize, modify, and update existing content to maintain its relevance and effectiveness.
  • Attend key client meetings to understand content goals and represent the content team at launches and events.
  • Collaborate with graphic designers and video producers to ensure content supports visual assets and provides a seamless user experience.
Requirements
  • Bachelor's degree in English, Journalism, Digital Marketing, Business, or a related field.
  • 5+ years of experience in content editing, ideally within a B2B environment (tech or manufacturing industries preferred).
  • Strong understanding of SEO principles and experience with tools like SEMrush, Ahrefs, or Moz.
  • Exceptional proofreading and editing skills with the ability to handle high volumes of content quickly and efficiently.
  • Experience working in a fast-paced digital marketing or PR environment.
  • Strong communication skills and the ability to work independently and within a team.
  • Familiarity with content management systems (CMS) like WordPress or HubSpot.
  • Passion for continuous learning and staying up-to-date with content marketing trends.

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