Content Editor and Marketer

2 weeks ago

Toronto, Ontario, Canada Measure Marketing Results Inc. Full time
Job Title: Content Editor and Marketer

At Measure Marketing Results Inc., we're seeking a highly skilled Content Editor and Marketer to join our team. As a Content Editor and Marketer, you will be responsible for creating and refining captivating content across multiple channels, including websites, social media, newsletters, and video scripts.

Key Responsibilities:
  • Edit and proofread content submitted by contracted and internal writers for clarity, grammar, syntax, facts, and tone.
  • Ensure all content aligns with SEO best practices, including keyword usage, meta descriptions, and formatting for web for the various stages of the buyer journey.
  • Collaborate with content writers, designers, and marketing strategists to develop fresh, creative content ideas that resonate with B2B tech and manufacturing audiences.
  • Learn customer profiles and use them to evaluate blog, web, and social media content for client-specific alignment.
  • Manage the content workflow to ensure timely delivery, balancing multiple projects and deadlines.
  • Analyze content performance metrics (engagement, conversions, retention) and make recommendations for improvements.
  • Coach and mentor content writers to improve their craft, ensuring they produce high-quality content that aligns with brand voice and company goals.
  • Organize, modify, and update existing content to maintain its relevance and effectiveness.
  • Attend key client meetings to understand content goals and represent the content team at launches and events.
  • Collaborate with graphic designers and video producers to ensure content supports visual assets and provides a seamless user experience.
Requirements:
  • Bachelor's degree in English, Journalism, Digital Marketing, Business, or a related field.
  • 5+ years of experience in content editing, ideally within a B2B environment (tech or manufacturing industries preferred).
  • Strong understanding of SEO principles and experience with tools like SEMrush, Ahrefs, or Moz.
  • Exceptional proofreading and editing skills with the ability to handle high volumes of content quickly and efficiently.
  • Experience working in a fast-paced digital marketing or PR environment.
  • Strong communication skills and the ability to work independently and within a team.
  • Familiarity with content management systems (CMS) like WordPress or HubSpot.
  • Passion for continuous learning and staying up-to-date with content marketing trends.
Why Work with Measure Marketing:

At Measure Marketing Results Inc., we're passionate about delivering measurable, meaningful results to our clients. Our team is built on creativity, collaboration, and a drive to push boundaries in B2B tech and manufacturing. Join us, and you'll play a critical role in helping businesses grow and thrive in competitive industries.

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