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Trade Marketing Manager

3 months ago

Guelph, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time

Scope for the position:

The Trade Marketing Manager will support the creation and execution of annual Puresource marketing strategies and tactical plans for the Puresource Distributor business as well as key Brands. This role will support marketing activities for exclusive 3rd party brands, focusing on developing, implementing and maintaining strategies to deliver results against set KPIs, identifying key product/brand launches, industry awareness, developing collaborative and influential relationships with brands and internal stakeholders.


Duties and Responsibilities:


Puresource Support

o Lead the development, creation & maintenance of key Puresource communication pieces (professional PPTs, brochures, digital assets, etc.)

o Assist Marketing Manager with Trade shows ( vendor relationships, booth creation, etc.). Attend key trade shows

o Key liaison with brokers/vendors for value added productive partnerships

o Lead the end-to-end onboarding process of exclusive new Brands, including initial analysis and qualification

o Strong analytical skills to identify trends and challenges, ensure strategies align with market dynamics, and to report back to the organization on findings


Vendor (Exclusive 3rd party Brand) Support

  • Develop a deep understanding of exclusive 3rd party brands & partners
  • Key lead & liaison to support the day-to-day activities of the vendors listed in your assigned portfolio, including but not limited to:
  1. Creation & execution of annual marketing plans & tactics.
  2. Assisting with new line/product listings processes for exclusive brands
  3. Proactively source seasonal listings and pre-book opportunities
  4. Help Coordinate & lead trade show deal activities & trade show floor activities.
  • Lead market activities to support key brands, including advertising, promotions, digital, social and traditional marketing tactics to achieve Brand objectives
  • Budget management for exclusive Brands
  • Partner with sales & marketing teams to seamlessly & fluidly drive engagement opportunities of the Brands
  • Overall, drive mutually successful brand partnerships
  • Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory
  • Oversee monthly/quarterly reports to our priority vendor partners and sales leads.
  • Work with Key Brands, purchasing & sales departments on the annual promotional, price & new product launch planning calendars for priority 3rd Party Brands
  • Recognize our role in helping Brands and our retailer partners be successful


Required qualifications, education, experience, training, skills, background, and certifications:

  • Bachelor’s Degree in Marketing, Business or related field
  • 3-5 years of relevant industry experience in a related role (Consumer Packaged Goods preferred)
  • Experience in the nutritional field is an asset
  • Exceptional Communication skills, verbal and written; Strong relationship building skills
  • Extremely Well organized – exceptional project management skills - Ability to manage multiple projects and achieve deadlines
  • Strong attention to detail - on all areas of a project
  • Expert in mining data, reporting these data and recommendations in easily digestible formats
  • Creative thinker
  • Innate desire to succeed
  • MS Office applications – exceptional use of Excel and PPT
  • Ability to travel to other facilities and work off hours and weekends, when special circumstances arise.
  • Valid passport as travel outside of Canada will be required occasionally
  • Valid driver’s license and vehicle


Our Human Resources Team will be in touch if your qualifications match our needs. Please be advised that due to the high volume of applications, only candidates that have been selected for next steps will be contacted.