Marketing Manager

3 months ago

Guelph, Canada Market Fresh Full time

**Job description**

As the voice of Market Fresh, our Marketing Manager will be responsible for the curating and executing effective marketing strategies that reflect our brand, excites our customers and supports the community.

**Responsibilities Include**:

- Manage Market Fresh’s multi-platform social media accounts;
- Create eye catching, innovative, and trendy content to promote customer engagement across all
- channels;
- Maintain and identify opportunities to evolve our Shopify website;
- Measure and report on performance of all marketing campaigns and assesses against goals (ROI
- and KPIs).
- Work to maintain and strengthen customer relationships with giveaways, contesting, customer
- satisfaction programs, loyalty programs and social media interactions, and promotions;
- Collaborate with internal teams to identify marketing opportunities through inventory, market
- trends, seasonal goals, and more;
- Collaborate with external vendors and partners to develop cross promotional campaigns,
- customer educational content, and engagement tactics;
- Design all in store signage in collaboration with internal team;
- Brainstorms new and creative growth strategies through digital marketing;
- Plans, executes, and measures experiments and conversion tests;
- Coordinate and execute community fundraisers.

Required Skills Include:

- Highly creative and independent
- Self-motivated
- Knowledge and love of the food, grocery, and/or hospitality industry
- Attention to detail
- Strong skill set in photography and videography
- Robust communication and copywriting skills

Experience Requirements Include:

- Degree in marketing or a related field
- Experienced in Meta Business Suites, Shopify, MailChimp, and Canva platforms
- Proven working experience in digital marketing (within industry preferred)
- Demonstratable experience leading and managing marketing campaigns both paid and organic
- Solid understanding and knowledge of marketing reporting and analytics tools
- Demonstratable content creation particularly with food
- Ability to develop marketing budgets
- Familiar with financial planning and strategy

If this sounds like you, we can't wait to connect

**Job Types**: Permanent, Full-time

**Benefits**:

- Dental care
- Discounted or free food
- Extended health care
- On-site parking
- Store discount

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed

Work Location: In person

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