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Marketing Coordinator

3 months ago


Guelph, Ontario, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time


This role is essential within our organization, focusing on the development and management of marketing materials and integrated programs to enhance Business to Business operations.

In this capacity, you will work closely with internal teams, agencies, and vendors to implement a diverse array of marketing initiatives and programs.

The ideal candidate is a proactive individual with a strong drive and a genuine enthusiasm for marketing.



Position Scope:
Responsible for crafting and executing marketing materials and initiatives to bolster Business to Business efforts. Ensure all activities align with company objectives and brand strategy.

Key Responsibilities:
  • Collaborate with the brand team to create and distribute retailer-facing materials (e.g., literature, displays, coupons).
  • Oversee the comprehensive implementation of the Puresource/NOW Catalogue, from creation and content development to print and digital formats.
  • Design and manage monthly trade-facing e-newsletters.
  • Maintain and update monthly digital wholesale price lists.
  • Lead and coordinate National Trade shows, managing timelines, budgets, booth arrangements, product inventory, vendor relations, and all related marketing support materials.
  • Manage and update the company website and B2B platforms, ensuring digital product content is accurate and current on content platforms.
  • Establish and monitor budgets for trade marketing activities.
  • Implement trade advertising placements in key publications.
  • Support the launch and training of new third-party brands in collaboration with the sales team.
  • Work with cross-functional teams on various projects.
  • Handle additional ad hoc projects and tasks as needed.


Required Qualifications:

  • Diploma or Degree in Marketing.
  • Minimum of 3 years of marketing experience in a related field.
  • Exceptional collaboration skills within an organization.
  • Strong project management experience (3+ years).
  • Experience in the Consumer Packaged Goods (CPG) sector is advantageous.
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
  • Excellent written and verbal communication skills, including the ability to present to internal stakeholders.
  • Strong organizational, multitasking, and time management abilities.
  • Experience in leading and managing trade shows is essential.
  • Hands-on experience with digital agencies to ensure website integrity.
  • Ability to adapt in a dynamic, complex, and fast-paced environment.
  • Professional demeanor with outstanding customer service skills.
  • Strong problem-solving capabilities.
  • Ability to manage multiple projects and meet deadlines.
  • Meticulous attention to detail.
  • A genuine passion for marketing.
  • Willingness to travel occasionally.
  • Must possess a reliable vehicle and a valid driver's license.

Our Human Resources Team will reach out if your qualifications align with our needs.

Please note that due to the high volume of applications, only candidates selected for further consideration will be contacted.