Marketing Coordinator

5 months ago

Guelph, Canada Royal City Nursery Full time

Do you LOVE plants, and people? Do you enjoy using your creativity and marketing skills to increase the success of a business? If you answered YES, Royal City Nursery invites you to be part of our marketing team today Our team is focused on curating, creating and telling our story, in a dynamic and fast-paced environment.

You will plan, create, and deliver impactful marketing content across multiple content channels supporting the Royal City Nursery brand in digital and traditional ways and assist with planning, running and analyzing events. Our mission is to make life beautiful naturally.

This exciting opportunity is best suited for a marketing professional that is equally business-minded as they are creative. If you have an artistic mind, and love executing your ideas in a way that makes business-sense, this position is for you

**Job responsibilities**
- Delivering exceptional customer service to our customers in person and electronically.
- Engage with, and excite, staff about current content on online platforms
- Interpret, manage and communicat_e_ social media data and results as it relates to RCN activities, promotions and workshops
- Liaise with staff as necessary to ensure the execution of internal and external marketing campaigns, creation of content and future event planning driving new customers and increasing existing customer retention
- Contribute to successful visual marketing and event campaigns congruent with company brands and standards while carefully incorporating current and/ up-and-coming products
- Digital Asset Management and analysis including (but not limited to) website, blogs, e-commerce, digital inventory and CRM
- Assist with Workshop and Event Management.
- Research, plan, coordinate, execute and analyze workshops and events, training seminars and meetings to increase sales and customer retention.
- Contribute to the overall success of Royal City Nursery by overseeing/supporting other relevant projects while exhibiting a positive attitude and positive work habits.
- Styling, shooting and categorization of photographs and video

**Qualifications**
- Post secondary degree diploma in Marketing or Communications (or related field)
- Solid understanding of traditional and digital marketing tactics including, but not limited to: on-site events, sales tactics, social media, websites and CRM (Mailchimp)
- Strong project organization, leadership and planning skills
- Proficient with MS Office Suite and Google equivalents
- Proficient with brand / business profiles on social media. Mandatory platforms include: Facebook, Instagram, YouTube, LinkedIn, while Tik Tok and X are considered an asset
- Ability to thrive in a fast-paced environment with a sense of enthusiasm, professionalism and urgency
- Ability and willingness to learn each aspect of the business
- Horticulture knowledge, and previous experience in a garden centre setting

**Skills**
- Exceptional customer service, time management and organizational skills
- Demonstrated strategic thinking and creative problem-solving skills while handling multiple projects.
- Fluent in graphic design, photography and/or videography
- Follow and recognize the changing markets/trends as it pertains to RCN product lines
- Ability to be adaptive, creative, and innovative while being highly motivated and self-starting
- Maintain, encourage and develop client and vendor relationships
- Advanced written and verbal English communication skills
- Ability to work independently as well as part of a team to achieve business objectives
- Elevated level of initiative and ability to create standard operating procedures

This is a year round position, although hours may fluctuate with the season. Some evening and weekend work required for workshops, events, etc.

**What we offer**
- Competitive compensation
- Health and dental benefits
- A family oriented work environment

PLEASE NOTE: Our hiring process includes an in-person interview. Finalists will participate in a second in-person interview. Prior to the second interview, you will submit a small project facilitating the discussion in the second interview on how you plan to communicate and interpret the Royal City Nursery brand while in our employ.

Royal City Nursery is an equal opportunity employer, committed to diversity and inclusion in every step of the hiring process.

**Salary**: $26.00-$32.00 per hour

Expected hours: 32 - 43 per week

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

Application question(s):

- What retail stores provided your digital marketing experience?
- What social media platforms are you familiar with?
- What is your availability to work Monday through Friday?
- What is your availability to work Saturdays and/or Sundays?

**Education**:

- AEC / DEP or Skilled Trade Certificate (required)

**Expe

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