Digital Analytics Strategist

1 day ago


Toronto, Ontario, Canada AIR MILES Reward Program Full time

AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts. As a leading player in the Canadian market, we're seeking an experienced Digital Analytics Strategist to lead our digital interaction data collection efforts across all AIR MILES digital properties.

Job Summary:

This role is responsible for building on our existing server-side Adobe Analytics implementation, providing implementation specs for new features & pages, managing analytics components in Launch, and developing a forward-looking strategy to keep Air Miles at the forefront of digital data management.

Key Responsibilities:

  • Maintain and grow our analytics implementation on AMRP's app and web properties in close partnership with the Senior Manager, Digital Analytics, and the analytics team.
  • Translate data layer into human-readable dimensions and events for use in digital analytics and other cloud-based solutions via Adobe Launch.
  • Maintain and refresh existing documentation describing the analytics setup and process clearly.
  • Develop documentation for each project as required.
  • Size work and support prioritization, communicating tasks, bottlenecks or impediments to the Senior Manager, Digital Analytics, and other stakeholders.
  • Work with marketing, marketing technology, and technology partners to communicate business requirements, planned delivery dates, and required support.

Qualifications:

  • Intermediate JavaScript capabilities.
  • Expert knowledge of Adobe Launch, strong knowledge of Adobe data model (XDM), Web & Mobile SDK.
  • 3+ years of digital analytics experience using Adobe Analytics.
  • 3+ years of experience in analytics data collection (Adobe preferred).
  • 1+ years of experience with analytics quality assurance.
  • Strong familiarity with Digital Marketing technologies.
  • SQL or Python for data science coding skills would be a plus, as would experience with DataBricks and AWS.

We offer a competitive salary range of $120,000 - $180,000 per year, commensurate with experience, along with a comprehensive benefits package and opportunities for growth and development within our organization.



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