Digital Analytics Strategist
1 day ago
AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts. As a leading player in the Canadian market, we're seeking an experienced Digital Analytics Strategist to lead our digital interaction data collection efforts across all AIR MILES digital properties.
Job Summary:
This role is responsible for building on our existing server-side Adobe Analytics implementation, providing implementation specs for new features & pages, managing analytics components in Launch, and developing a forward-looking strategy to keep Air Miles at the forefront of digital data management.
Key Responsibilities:
- Maintain and grow our analytics implementation on AMRP's app and web properties in close partnership with the Senior Manager, Digital Analytics, and the analytics team.
- Translate data layer into human-readable dimensions and events for use in digital analytics and other cloud-based solutions via Adobe Launch.
- Maintain and refresh existing documentation describing the analytics setup and process clearly.
- Develop documentation for each project as required.
- Size work and support prioritization, communicating tasks, bottlenecks or impediments to the Senior Manager, Digital Analytics, and other stakeholders.
- Work with marketing, marketing technology, and technology partners to communicate business requirements, planned delivery dates, and required support.
Qualifications:
- Intermediate JavaScript capabilities.
- Expert knowledge of Adobe Launch, strong knowledge of Adobe data model (XDM), Web & Mobile SDK.
- 3+ years of digital analytics experience using Adobe Analytics.
- 3+ years of experience in analytics data collection (Adobe preferred).
- 1+ years of experience with analytics quality assurance.
- Strong familiarity with Digital Marketing technologies.
- SQL or Python for data science coding skills would be a plus, as would experience with DataBricks and AWS.
We offer a competitive salary range of $120,000 - $180,000 per year, commensurate with experience, along with a comprehensive benefits package and opportunities for growth and development within our organization.
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