Digital Analytics Strategist for Customer Experience

6 days ago


Toronto, Ontario, Canada Rubicon Path Full time

At Rubicon Path, we are seeking a highly skilled Digital Analytics Strategist to lead our Customer Experience platform project. As a key member of our team, you will be responsible for implementing and managing Google Analytics (GA4) to drive business growth.

Key Responsibilities:
  • Implementation and Configuration: Lead the setup and configuration of GA4, ensuring accurate data tracking and reporting.
  • Data Analysis: Define custom events, user properties, and dimensions to capture relevant user interactions, analyze data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
  • Reporting and Visualization: Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders- reports tailored to specific business needs, such as user journeys.
  • Communication: Present findings and explain GA4 data to non-technical stakeholders, train internal teams on using GA4 reports and dashboards.

We offer a competitive salary of $80,000 - $110,000 per year, depending on experience.

As a successful candidate, you will have a strong ability to analyze data for actionable insights to inform customer experience, and product strategies. You will also have experience with Universal Analytics, Google Analytics 4, Looker reports, and PowerBI. Additionally, you should have MS Excel proficiency to analyze and visualize data.

About Us:

Rubicon Path is a leading company that specializes in digital analytics and customer experience. We are committed to delivering exceptional results and creating a positive impact on our clients' businesses.



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