Digital Marketing Strategist

3 weeks ago


Toronto, Ontario, Canada HD Supply Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at HD Supply. In this role, you will be responsible for driving our digital marketing initiatives, focusing on customer acquisition, brand awareness, and engagement.

Key Responsibilities:
  • Digital Marketing Campaign Management: Plan, develop, and execute digital marketing campaigns across Google Ads, AdWords, social media, and other digital channels to meet key business objectives.
  • SEO and SEM: Optimize website content for search engines and oversee paid search engine marketing initiatives to drive traffic, conversions, and ROI.
  • Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for improvement.
  • Budget Management: Manage digital marketing budgets, including PPC campaigns, ensuring efficient spend and maximum impact.
  • Creative Development: Write and develop compelling ad copy and creative assets tailored for different digital platforms to drive engagement and conversions.

To succeed in this role, you should have a bachelor's degree in Marketing, Business, Communications, or a related field, as well as + years of experience in digital marketing, specifically with hands-on experience managing Google Ads/AdWords. Proven experience with SEO, SEM, and PPC campaigns is also required. Additionally, proficiency in Google Analytics, Google Ads/AdWords, and other digital advertising platforms is necessary. A strong understanding of digital marketing metrics and KPIs, with the ability to interpret data and provide actionable insights, is also essential.

Salary:

The estimated salary for this role is $80,000 - $110,000 per year, based on location and industry standards.

Benefits:

We offer a hybrid work model consisting of 3 days working out of our Etobicoke office. The work environment is comfortable, with frequent opportunities to move about. Overnight travel less than 5% of the time may be required.



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