Digital Media Strategist
3 days ago
**Company Overview:**
We are a leading provider of innovative digital solutions at IT Connex, committed to delivering cutting-edge performance media strategies that drive measurable results.
**Salary and Benefits:**
We offer a competitive salary range of $90,000 - $120,000 per year, along with an attractive benefits package that includes professional development opportunities.
**Job Description:**
As a Digital Media Strategist, you will be responsible for developing and executing performance-driven media plans across various digital and traditional channels. Your primary goal will be to achieve client objectives such as lead generation, conversion optimization, and ROI improvement.
**Key Responsibilities:
- Develop and implement data-driven media strategies aligned with client business objectives.
- Conduct research and analyze target audiences, industry trends, and competitive landscapes to inform media planning.
- Select appropriate digital and traditional media channels (e.g., search, social, programmatic, display, video, OTT, radio, and print).
**Required Skills and Qualifications:
- 3+ years of experience in media planning, digital marketing, or related roles.
- Proven expertise in managing performance-based campaigns across multiple channels (Google Ads, Meta Ads, DSPs, etc.).
- Strong analytical skills and proficiency in media planning tools (e.g., DoubleClick, Mediaocean, or Prisma).
- Familiarity with ad platforms and analytics tools such as Google Ads, Facebook Ads Manager, Google Analytics, Adobe Analytics, and programmatic buying platforms.
**Benefits:
- A collaborative and supportive work environment that fosters creativity and professional growth.
- Competitive salary and benefits package, including professional development opportunities.
- Opportunity to work with innovative and industry-leading clients.
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