Digital Marketing Strategist for Financial Institutions
19 hours ago
As a Digital Marketing Strategist for Financial Institutions, you will play a key role in driving business growth across North America and Europe.
Reporting to the Head of Marketing, UK-based, you will develop and manage digital campaigns and build a robust client acquisition engine to support future growth. Your exceptional digital marketing skills and ability to execute strategies without agency support are highly valued.
We are seeking a skilled and driven professional with at least 5 years of experience in digital marketing within financial services, fintech, or investment management.
Your expertise in SEO, paid traffic, and lead generation via Google PPC, LinkedIn Campaign Manager, and first-party data strategies is crucial in this role. Strong analytical skills and the ability to interpret digital metrics and suggest data-driven improvements are also essential.
You will be responsible for developing and managing digital campaigns, building a robust client acquisition engine, and maximizing ROI through effective search engine marketing strategies.
A comprehensive understanding of search engine algorithms and keyword research, on-page/off-page optimization, and technical SEO is necessary for success in this position.
You will leverage Google Analytics to track and analyze digital marketing efforts, providing insights for continuous improvement. A deep understanding of user experience (UX/UI) and user experience improvements is also desired.
In this role, you will collaborate with the Business Development team to drive conversions through integrated digital campaigns and automated communications.
The estimated salary for this position is $120,000 per annum, commensurate with experience.
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