Digital Marketing Strategist for Aesthetic Clinics
2 days ago
BoomerangFX, a pioneering company in practice management software and digital marketing solutions, seeks an accomplished Digital Marketing Strategist to join our team. Based in Toronto, this full-time role offers a competitive salary and benefits package.
About BoomerangFX
We are a global leader in healthcare technology, recognized as one of North America's Fastest Growing Tech Companies by Deloitte's Fast 500 program. Our growth trajectory of over 8000% is driven by our ambition to disrupt and dominate the healthcare technology landscape.
Your Role
As a Digital Marketing Strategist, you will work closely with clinic management to develop and execute digital marketing strategies aligned with the clinic's growth goals. Your expertise in PPC, Google Ads, and campaign analytics will drive patient engagement, brand visibility, and client acquisition.
Key Responsibilities
- Lead PPC campaigns on Google Ads and other platforms to attract new clients and maximize ROI.
- Manage Google Ads campaigns, including keyword optimization, ad copywriting, bid adjustments, and performance tracking.
- Track, analyze, and report on key performance metrics, using data insights to optimize digital strategies.
- Collaborate with clinic management to create digital marketing strategies aligned with the clinic's growth goals.
- Increase brand awareness through targeted digital campaigns tailored to the aesthetic healthcare sector.
- Manage ad spend to ensure cost-effectiveness and achieve KPIs.
Requirements
- 5+ years in digital marketing, with a focus on PPC, Google Ads, and campaign analytics.
- Healthcare or clinic experience, preferably in the aesthetic healthcare sector.
- Strong experience in managing and optimizing Google Ads campaigns, including keyword research, bid strategies, A/B testing, and audience targeting.
- Analytical skills, with proficiency in using data analysis tools to track, report, and improve ad performance.
- Budget management experience, demonstrated ability to manage digital marketing budgets to maximize reach and ROI.
- CRM experience, proficiency in CRM platforms, such as HubSpot.
- Experience with tools like Google Analytics, Data Studio, or other reporting software.
- Project management skills, experience coordinating multi-channel digital marketing initiatives.
- Bachelor's degree in business, marketing, or a related field.
What We Offer
- A competitive salary of $120,000 - $150,000 per year, depending on experience.
- A comprehensive benefits package, including health, dental, and vision coverage, retirement plans, and performance-based bonuses.
- Ongoing training and development opportunities to enhance your skills and career.
- A dynamic and supportive work environment that fosters innovation and collaboration.
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