Director of Go-To-Market Strategy

1 month ago

Old Toronto, Canada Canada Goose Full time

Job Title: Director of Go-To-Market Strategy

Location: Toronto

About the Role:

  • Lead the end-to-end go-to-market strategy for product launches, ensuring cross-functional alignment and effective execution.
  • Develop and execute strategies to drive successful sell-in and sell-out of product ranges, meeting category net sales and standard margin targets.
  • Collaborate with sales, marketing, and product development teams to guide the product launch process from research and development to release.
  • Drive adherence to the go-to-market calendar and key milestones, ensuring timely decision-making and preparation with teams.
  • Analyze data and track metrics to drive improved business outcomes and inform future strategies.
  • Oversee special activations from concept to execution, working closely with local and global stakeholders.
  • Ensure all key milestones and deliverables are up-to-date with each updated seasonal calendar.
  • Proactively identify and address potential cross-functional issues affecting the calendar, process, and organization.
  • Drive problem-solving and analytical modeling to provide insights into solutions and inform strategic recommendations.
  • Communicate progress, wins, and pain points to senior leadership, providing strategic guidance and recommendations.
  • Facilitate cross-functional meetings and handoffs of key inputs between milestones.
  • Champion the pipeline of innovation to test and monetize new products.
  • Conduct post-mortem sessions to discuss recommendations for future go-to-market strategies.
  • Set key performance indicators and monitor the success of the go-to-market strategy.
  • Conduct research to identify trends, customer needs, and competitive positioning to inform strategies.
  • Develop materials to support cross-functional stakeholders in preparing for go-to-market milestones and plan development.

About You:

  • 5-10 years' experience in project management, change management, and project planning, preferably in a retail or fashion environment, strategy consulting company, or banking environment.
  • Prior experience managing go-to-market processes, calendars, and product launches.
  • Experience working in a team-oriented, cross-functional, collaborative environment.
  • Range planning and merchandising experience preferred.
  • Consumer-centric process improvement.
  • Ability to hold teams and individuals accountable to delivery.
  • Product-oriented, passionate about product.
  • Clear communicator, able to synthesize data and contextualize ideas for sharing with others.
  • Collaborative, able to partner with other functions and business leaders on complex problems and business issues.
  • Intellectually curious, passionate about business and apparel/fashion, enjoys solving problems.
  • Action-oriented, enjoys translating recommendations into actions.

What's in it For You?

  • A company built on Canadian roots and heritage.
  • Your work is recognized with a comprehensive and competitive Total Rewards Program.
  • Opportunities for career growth through numerous internal and external programs.
  • Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards.
  • Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about.
  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues.
  • Inspiring leaders and colleagues who will lift you up and help you grow.

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work every day. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.

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