Manager, Marketing

7 months ago

Toronto, Canada MEDCAN Full time

About Us:
Established over 30 years ago, Medcan is a global leader in assessing clients' overall well-being and inspiring them to live well. Medcan has a comprehensive range of diagnostic assessments, which, in combination with innovative programs tailored to specific needs, are designed to successfully reach improved health outcomes.

Over 80 physicians and specialists, alongside a broad roster of complementary health care disciplines, provide health and lifestyle management services on site and by video consult for individuals, families and organizations. Our team of 700+ staff see clients virtually and physically from our downtown Toronto and Oakville clinics.

The Role:
The Marketing Manager (Go-to-Market) reports to the Director, Marketing (Go to Market), and is a critical role for an experienced and dynamic marketer within a growing Marketing team at Medcan. The position is focused on building and executing successful marketing campaigns and programs for both B2C/B2B audiences, aimed at creating awareness and excitement, demand generation and deepening client engagement in support of new and expanded locations.

We would love to hear from you if you:

- Are passionate about marketing, and you are a pro at harnessing targeted marketing tactics and strategies to target these audiences and pull them through the funnel.
- Are not afraid to roll up your sleeves to create and/or direct development of events and campaigns that compel an audience to act.
- Thrive on measurement and analytics and can naturally dig into KPIs to ensure campaigns deliver on business objectives.
- Know how to be an advocate for a focused go-to-market plan and are skilled at understanding the requests of internal stakeholders and translating them into clear marketing objectives and plans.
- Value customer insights, but don’t suffer from analysis paralysis - combining knowledge of best practices with a bias for action, with results being the focus. You partner well with a diverse group of internal stakeholders, helping them deliver results quarter-by-quarter, while balancing the need to play the long game.
- Enjoy working in a fast-paced, changing environment at a continuously evolving company, with the opportunity to help define success and how to get there.

The Accountabilities:

- People Management: this role will manage a single Campaign Specialist
- Work cross-functionally with key stakeholders to develop, execute and measure integrated marketing plans to drive awareness, engagement, and acquisition for B2C/B2B customers.
- Establish and implement meaningful campaigns to deepen our relationship with existing B2C/B2B clients, including lifecycle management, cross-sell, up-sell, retention and loyalty strategies.
- Support the creation and execution of events that deliver an exceptional client experience including pre
- and post-event engagement, on-site logistics & branding, lead generation and vendor & media relationship management.
- Lead the internal go-to-market initiatives designed to engage and excite all Medcanners in building brand reputation strategies and create internal awareness to amplify marketing programs and assets.
- Maximize Medcan sponsorships including end-to-end management of the on-site experience, marketing activation tactics and engaging internal stakeholders for input and participation
- Highly organized - understands the end-to-end accountabilities of a project, managing timeline and budget, with meticulous record-keeping
- Intuitive - asks great questions and uncovers client pain points quickly
- Self-starter - thinks several steps ahead, anticipates potential outcomes and makes things happen with limited direction
- Pragmatic - focuses on business and revenue impact
- Highly proactive - curious about results of all Marketing efforts, driven to capture and communicate results and key learnings
- Takes pride in producing communications and creative that is impactful and breaks through to capture audience attention
- Full of positive energy and unstoppable in the face of obstacles, a resourceful problem-solver
- Excellent written and verbal communication - takes pride in being accurate, clear, and concise
- Principled team player - stands behind what is proven to work, while incorporating other perspectives and seeking alignment/understanding, if not consensus

The Requirements:

- Post-Secondary education in business (marketing focus preferred) or other relevant area of study
- Minimum 5 years progressive experience in marketing, with a focus on marketing communications and/or event management - health & wellbeing and/or employee benefits industry experience is an asset.
- Advanced knowledge of Microsoft Office including Word, Excel, PowerPoint, and Outlook
- Significant depth of digital marketing experience, multi-channel communications and measurement for both B2C and B2B audiences
- A highly collaborative individual that combines a strategic mindset with a hands-on approach

This is a full-time pos

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