Director, Digital Go-to-market

5 months ago

Toronto, Canada Western Union Full time

**Director, Digital Go-to-Market -Canada
**With a passion for driving growth and a commitment to pushing boundaries, Western Union is seeking a strategic and visionary leader to lead our GTM Digital team in CANADA and drive market share growth.

As the lead across our digital business in Canada, you will lead the strategic direction for digital marketing initiatives and oversee the lifecycle of digital products within the market in partnership with the Country Director & product team. Your role will involve driving market-specific digital strategies, optimizing digital product experiences, and ensuring alignment between marketing, sales & product development to achieve business goals within the market.

**Role Responsibilities**
- Full P&L accountability for the digital business including Revenue Growth, Customer Growth for Canada.
- Develop & execute digital marketing strategies tailored to the country markets in the region, aligning with local market trends, competition, and customer behaviors.
- Oversee the planning & execution of market specific digital marketing campaigns across various channels to drive brand awareness, new customers and engagement whilst ensuring marketing content and campaigns are localized effectively to resonate with the target audience.
- Develop product roadmaps tailored to the Canadian market, prioritizing features and improvements based on local market insights and customer feedback.
- Collaborate with central product delivery teams to align digital product features and enhancements with market demands and marketing strategy.
- Encourage a culture of experimentation to test new ideas, price points, features and marketing tactics adapted to the nuances of the market for sustained growth.
- Stay updated with industry trends and identify opportunities for innovation in digital marketing, pricing, and product development.
- Foster strong collaboration between marketing, sales (especially with Country Director) and central product teams to ensure synchronization of cross channel strategies, messaging, and customer value propositions relevant to the market.
- Collaborate with central product delivery teams to align digital product features and enhancements with country-specific market demands and marketing strategy.
- Ensure seamless UX by overseeing the design, usability, and functionality of digital products in alignment with local preferences.
- Lead, mentor & manage x-functional teams comprising digital marketeers, corridor specialists, and product specialists operating within the region.
- Regularly communicate progress, strategies and outcomes to regional and global leadership ensuring alignment with broader business objectives.

**Role Requirements**
- 15+ years of experience in leading successful country-specific digital marketing & digital product management teams, preferably in tech, e-commerce, or digital strategies
- Familiarity with agile methodologies, user experience design principles and digital analytics tools
- Experience in scaling digital products and driving customer acquisition and retention strategies.
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with stakeholders at all levels of the organization.
- Ability to communicate updates in a concise fashion to Executive Management and to understand and meet their expectations:

- 10+ Years Strong management / leadership skills in leading diverse, geographically dispersed teams
- Experience in budget management and resource allocation.
- Demonstrated ability to develop & execute country-specific digital marketing strategies that drive market share growth & brand visibility.
- Experience in overseeing digital product lifecycles, understanding local user needs, and driving product enhancements aligned with market demands.
- Strong leadership skills to inspire and guide teams, fostering a culture of innovation, collaboration and market adaptability.
- Creative mindset with a passion for innovative marketing approaches and staying ahead of industry trends.
- Cohort Modelling is a plus.
- Canadian based position

**We make financial services accessible to humans everywhere. Join us for what’s next.**
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

**Benefits**

Your Canadian - Specific Benefits Include
- Time off
- Medical and Dental
- Life Insurance
- Future Savings Plan

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe thi

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