Senior Living Sales and Marketing Director

2 months ago


Markham, Ontario, Canada Maplecourtretirement Full time
{"Key Responsibilities": "

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  • Drive sales strategies to meet occupancy targets and key performance indicators (KPIs).
    \t
  • Analyze data from customer relationship management (CRM) systems to inform business decisions and refine marketing strategies.
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  • Manage online inquiries, leads, and social media channels to generate interest and drive sales.
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  • Support the planning of marketing events and special promotions to meet sales goals.
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  • Ensure competitive analysis is completed and used to position communities effectively in the market.
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  • Provide support for the planning and execution of community marketing campaigns and events.
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  • Coach sales teams on outreach and sales processes, ensuring effective follow-up, lead management, and community engagement, while monitoring and upholding sales standards across all communities.

","Qualifications": "

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  • 3-5 years of experience in sales, preferably in the senior living or hospitality industry.
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  • Strong conflict management and problem-solving skills.
    \t
  • Familiarity with the retirement home sector and ability to build strong community relationships.
    \t
  • Proficiency in CRM systems and marketing automation tools.
    \t
  • Experience in social media management and online marketing efforts.
    \t
  • Proven ability to coach and lead sales teams in outreach and sales processes.
    \t
  • Advanced computer skills, including proficiency in Microsoft Office.
    \t
  • Strong creative, strategic, analytical, and organizational skills.
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  • Knowledge of the local communities and established connections within the retirement home sector.
    \t
  • Excellent communication skills (both verbal and written) and strong interpersonal skills.
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  • Experience managing others effectively in a senior sales and marketing role.
    \t
  • Familiarity with the Employment Standards Act, Public Health Act, Occupational Health & Safety Act, and other relevant legislation.
    \t
  • A valid provincial driver's license and access to a vehicle.

","Job Summary": "
As a Regional Sales and Marketing Manager, you will be responsible for driving sales strategies to meet occupancy targets and key performance indicators (KPIs) in the senior living industry. This role requires a dynamic individual with experience in sales coaching and online marketing, particularly in the senior living or hospitality industry. If you have a passion for senior living sales and marketing and enjoy working in a digital and community-based environment, we invite you to apply.
"}

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