Senior Living Sales and Marketing Professional

2 weeks ago


Markham, Ontario, Canada Peterboroughretirement Full time
Senior Living Sales and Marketing Manager

We are seeking an experienced Senior Living Sales and Marketing Manager to join our team at Peterboroughretirement. This role requires a dynamic professional with a passion for driving results through a blend of on-site support and digital marketing.

About the Role:
  • This position involves coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts in senior living communities.
  • You will be responsible for managing online marketing campaigns to increase occupancy and brand visibility, focusing on social media management, marketing automation, and CRM systems.

Key Responsibilities:

  • Monitor sales targets, sales standards, and community outreach efforts.
  • Analyze data from CRM systems to drive business decisions and refine strategies.
  • Manage online inquiries, leads, and social media channels to generate interest and drive occupancy.
  • Support the planning of marketing events and special promotions to meet occupancy goals.
  • Ensure competitive analysis is completed and used to position communities effectively in the market.
  • Provide support for the planning and execution of community marketing campaigns and events.
  • Coach sales teams on outreach and sales processes, ensuring effective follow-up, lead management, and community engagement, while monitoring and upholding sales standards across all communities.

Requirements:

  • 3-5 years of experience in Sales, preferably in the senior living or hospitality industry.
  • Strong conflict management and problem-solving skills.
  • Familiarity with the retirement home sector and ability to build strong community relationships.
  • Proficiency in CRM systems and marketing automation tools.
  • Experience in social media management and online marketing efforts.
  • Proven ability to coach and lead sales teams in outreach and sales processes.
  • Advanced computer skills, including proficiency in Microsoft Office.
  • Strong creative, strategic, analytical, and organizational skills.
  • Knowledge of the local communities and established connections within the retirement home sector.
  • Excellent communication skills (both verbal and written) and strong interpersonal skills.
  • Experience managing others effectively in a senior sales and marketing role.
  • Familiarity with the Employment Standards Act, Public Health Act, Occupational Health & Safety Act, and other relevant legislation.
  • A valid provincial driver's license and access to a vehicle.

What We Offer:

  • $85,000 - $110,000 per year, depending on experience.
  • Employee benefits package.
  • Opportunities for personal and professional growth.


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