Senior Living Sales and Marketing Professional
2 weeks ago
We are seeking an experienced Senior Living Sales and Marketing Manager to join our team at Peterboroughretirement. This role requires a dynamic professional with a passion for driving results through a blend of on-site support and digital marketing.
About the Role:- This position involves coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts in senior living communities.
- You will be responsible for managing online marketing campaigns to increase occupancy and brand visibility, focusing on social media management, marketing automation, and CRM systems.
Key Responsibilities:
- Monitor sales targets, sales standards, and community outreach efforts.
- Analyze data from CRM systems to drive business decisions and refine strategies.
- Manage online inquiries, leads, and social media channels to generate interest and drive occupancy.
- Support the planning of marketing events and special promotions to meet occupancy goals.
- Ensure competitive analysis is completed and used to position communities effectively in the market.
- Provide support for the planning and execution of community marketing campaigns and events.
- Coach sales teams on outreach and sales processes, ensuring effective follow-up, lead management, and community engagement, while monitoring and upholding sales standards across all communities.
Requirements:
- 3-5 years of experience in Sales, preferably in the senior living or hospitality industry.
- Strong conflict management and problem-solving skills.
- Familiarity with the retirement home sector and ability to build strong community relationships.
- Proficiency in CRM systems and marketing automation tools.
- Experience in social media management and online marketing efforts.
- Proven ability to coach and lead sales teams in outreach and sales processes.
- Advanced computer skills, including proficiency in Microsoft Office.
- Strong creative, strategic, analytical, and organizational skills.
- Knowledge of the local communities and established connections within the retirement home sector.
- Excellent communication skills (both verbal and written) and strong interpersonal skills.
- Experience managing others effectively in a senior sales and marketing role.
- Familiarity with the Employment Standards Act, Public Health Act, Occupational Health & Safety Act, and other relevant legislation.
- A valid provincial driver's license and access to a vehicle.
What We Offer:
- $85,000 - $110,000 per year, depending on experience.
- Employee benefits package.
- Opportunities for personal and professional growth.
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