Sales and Marketing Director for Senior Living Communities

1 month ago


Markham, Ontario, Canada Lifetimes Living Inc Full time
About the Role

We are seeking a highly motivated Sales and Marketing Director to join our team at Lifetimes Living Inc. in Markham, ON.

The ideal candidate will have 3-5 years of experience in sales, preferably in the senior living or hospitality industry. Strong conflict management and problem-solving skills are essential.

Key Responsibilities
  • Sales Team Coaching: Coach and lead sales teams in outreach and sales processes, ensuring effective follow-up, lead management, and community engagement.
  • Digital Marketing: Manage online inquiries, leads, and social media channels to generate interest and drive occupancy.
  • Marketing Events: Support the planning of marketing events and special promotions to meet occupancy goals.
  • Competitive Analysis: Ensure competitive analysis is completed and used to position communities effectively in the market.

Required Qualifications:

  • Experience in CRM systems and marketing automation tools.
  • Familiarity with social media management and online marketing efforts.
  • Proven ability to coach and lead sales teams.
  • Advanced computer skills, including proficiency in Microsoft Office.
  • Strong creative, strategic, analytical, and organizational skills.
  • Knowledge of the local communities and established connections within the retirement home sector.
  • Excellent communication skills (both verbal and written) and strong interpersonal skills.
What We Offer
  • Competitive salary range: $60,000 - $80,000 per year
  • Employee benefits package
  • Opportunities for personal and professional growth


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