Financial Growth Marketing Strategist
22 hours ago
Float Financial Solutions Inc. is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities.
We're Canada's first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products - including corporate cards, bill pay, reimbursements, and financial services - rethinks how companies access capital, streamline spending, and manage growth.
The RoleWe are looking for an outstanding marketer to help connect Canadian businesses with our financial solutions, from coast to coast. As the Senior Performance Marketing Manager, you'll be at the forefront of expanding our presence nationwide, achieving rapid customer acquisition growth through paid channels.
This role reports to our Director of Growth Marketing and works cross-functionally with our Product Marketing, Brand, Sales, and Customer Success teams.
Responsibilities- Owning our end-to-end performance marketing strategy, including execution and optimization
- Unlocking new avenues and channels for scalable growth by developing an extensive test-and-learn roadmap
- Crafting full-funnel digital marketing strategies and working with the wider marketing team to integrate paid channels into our overall marketing mix
- Crafting personalized and targeted messaging that captures and engages our audience
- Owning and optimizing the paid channel budget for business objectives
- 5+ years of B2B marketing experience, ideally with a bachelor's degree
- Experience managing contractors, agencies, or an internal team
- A player-coach mindset, with executional chops and a curiosity to understand the 'why'
- An estimated salary range of $110,000 - $140,000 per year
- Flexible work hours and time off when needed
- A dog-friendly office
- A Float card with a personal stipend to spend on what matters most
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