Business Growth Strategist

2 weeks ago

Old Toronto, Canada Hellokoru Full time
Grow with Koru

We're seeking an experienced Business Growth Strategist to join our dynamic team at Koru, a venture studio backed by the Ontario Teachers' Pension Plan. In this role, you'll play a key part in building and launching innovative ventures that address customer frictions head-on.

About the Role

The ideal candidate will have a minimum of 5-7 years of experience in fast-paced work environments, including start-ups and/or agencies/consultancies, where they built and ran B2B and/or B2C marketing campaigns for brand new products and services. You'll be responsible for developing and executing growth strategies for our ventures, leveraging your expertise in demand generation, user acquisition, and testing.

  • Develop and deploy multi-channel demand testing strategies based on unique venture needs through digital marketing, field marketing, sales channels, and strategic partnerships.
  • Analyze and synthesize qualitative and quantitative results of experiments, presenting insights and suggesting next steps specific to the venture stage.
  • Be actively involved in different stages of a venture, from early research stages to launch, ensuring alignment with corporate partnerships and market opportunities.

You'll be working closely with our research, design, product, business operations, and engineering teams to drive growth and mitigate risks. If you're passionate about driving customer adoption, scaling digital products, and bringing innovation to market, we'd love to hear from you.

Requirements
  • A minimum of 5-7 years of experience in fast-paced work environments, including start-ups and/or agencies/consultancies, where you built and ran B2B and/or B2C marketing campaigns for brand new products and services.
  • Exceptional demand generation, user acquisition, and testing skills to quickly build a perspective on desirability for a product/solution in a given market, identify ICPs, and recommend positioning suggestions.
  • Hands-on experience with digital marketing tools and channels, including Google Ads (search and display), FB/IG Ads Manager, affiliate marketing, influencer marketing, direct mail, email marketing, push notifications, field/traditional marketing, programmatic display, etc.
  • Hands-on experience designing and creating micro-sites and landing pages using tools like Wix, Squarespace, Unbounce, Hubspot, etc.
  • Able to manage and optimize a marketing budget effectively.
  • Possess an entrepreneurial spirit to help shape our growth initiatives.
  • Bonus: Light design and branding skills.
Total Rewards at Koru

We offer a competitive salary range of $120,000 - $150,000 per annum, depending on experience. Our total rewards package is balanced, flexible, inclusive, and fair, making it a key part of our employer value proposition. We regularly review and update our total rewards, taking into account best practices, industry trends, and feedback from our team.

Total Estimated Salary Range: $120,000 - $150,000/year

Location: Downtown Toronto

Diversity, Equity, and Inclusion Commitment

We're committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. Our team members are settlers, immigrants, descendants of immigrants, or a combination thereof, reflecting the rich tapestry of our community. We believe diversity of perspectives and experience is at the core of how we approach disruption and innovation.

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