Head of Business Growth Strategy

1 day ago

Old Toronto, Canada Float Financial Solutions Inc. Full time
Transformative Role at Float Financial Solutions Inc.

We are seeking a seasoned Senior Lifecycle Marketing Manager to spearhead the development and execution of lifecycle marketing strategies that drive growth, retention, and customer success in our small business segment. This pivotal role requires a strategic thinker with expertise in building and scaling lifecycle marketing programs that deliver tangible results.

About Float Financial Solutions Inc.

At Float Financial Solutions Inc., we revolutionize financial management for Canadian businesses by empowering them to eliminate complexity and unlock new opportunities. Our innovative platform streamlines spending and optimizes cash flow, allowing businesses to focus on growth. As one of Canada's fastest-growing companies and top-rated startups, we pride ourselves on being customer-obsessed, passionate, and entrepreneurial, with a team comprising leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

The Role

You will be responsible for designing and executing multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences and engaging touchpoints that drive retention and growth. Your key responsibilities include:

  • Developing and implementing data-driven lifecycle marketing strategies that optimize time-to-onboard, user activation and adoption rates for our SMB segment.
  • Driving results through A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
  • Maintaining ownership of key metrics like time-to-onboard, user activation and adoption rates for our SMB segment, proactively seeking opportunities to improve on performance and sharing regular performance updates with stakeholders.
  • Crafting compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels.
  • Leveraging automation and data to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives.
  • Partnering with the broader marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers.
  • Collaborating closely with product, engineering, rev-ops, and customer success teams to align lifecycle initiatives with company goals and customer needs, and create a best-in-class customer experience.
Requirements

To succeed in this role, you will need:

  • A minimum of 5 years of experience in lifecycle marketing, CRM, or customer engagement, with a focus on B2B SaaS or fintech products.
  • A proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth.
  • A deep understanding of lifecycle metrics and the ability to measure, report, and optimize campaigns based on performance.
  • Proficiency in email marketing, in-app messaging, and webinar/event-driven engagement.
  • Familiarity with marketing automation platforms and customer journey tools (HubSpot, AppCues, Intercom, etc.).
  • The ability to develop high-level strategies while executing details with precision, from mapping ideal customer journeys to implementing automation campaigns.
  • A passion for understanding the needs and experiences of real customers and designing programs that deliver real value.
  • Experience working collaboratively and cross-functionally to ensure a cohesive and integrated approach to customer experience.
What We Offer

We provide a competitive compensation package, flexible work hours, and a dog-friendly office environment. You will have the opportunity to work with a world-class team, learn from industry experts, and contribute significantly to our next phase of growth. If you're a driven professional looking for a challenging and rewarding role, please submit your application.

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